Launch and Scale

Are you looking to launch a Food and Beverage (FAB) Startup and want to get your product onto grocery store shelves, but can’t seem to figure out how to navigate the large corporate bureaucracy? Here’s the bad news… the large CPG brands can’t either.  But here’s the GOOD news… the large CPG brands are so slow that you can still beat them at their own game if you know what to do. Today’s guest, Ainsley Moir, is a veteran of the FAB world, working for big brands such as Coke, Campbells, Vitamin Water, and more. She has been in the boardroom meetings for these large companies with infinite bank accounts and decades-long relationships with retailers. The disturbing news is they still take 4 YEARS to launch new products. Ainsley believed that this was way too slow and so on evenings and weekends she successfully launched her own FAB. coffee startup using proven corporate marketing strategies with startup speed. In this episode, Ainsley walks you through exactly what retailers want for you to get your product in st