Launch and Scale

Welcome to Part 1 of my 3-part Mini-Series "How to Launch Your Product Online". This Mini-Series is designed to get you excited to take massive action toward your product launch, as well as informed on the critical steps that will make (or break) your launch. When doing a launch campaign, do you think about your target consumer? Or are you looking for whatever opportunity will allow you to sell your product? I find that there are two main types of goals that people have when they start to do a campaign and they lead to very different outcomes. There are people who, on the one hand, are testing out their product to see if they can make it into a viable business. These people haven’t completely committed to the idea that their product will be successful, so they want to do a campaign to test the waters. Then there are people who know they want to build a sustained business that reaches six or seven figures. These people have a product that they believe in and they have a target consumer who they want to reac