Launch and Scale

An online product launch can be a great promotion strategy because it can provide you with visibility and excitement for your product. In this video, I delve more into why momentum advertising is so important to making your launch successful and how you can get the most out of your campaign.   From day one of getting your business up and running, you should be focused on creating an event out of your product. Once you get started, you need to raise money right away to have the resources necessary to fulfill your first orders.    You need to treat your promotion strategy like a lightning strike: Get press, get friends and family to talk about your product, and give people an excuse to be excited. It’s all about momentum advertising. If you simply open your store quietly, the money might trickle in, but you won’t be able to create momentum.   Think of it like a train. A stationary train has a lot of inertia. But once it gains speed it becomes unstoppable. The same principle applies to a product launch. The reas