Clinic Gym Radio

Today we are joined by Michael Sharkey, CEO at Autopilot. Autopilot is an easy and visual marketing software for automating the customer journey. They are on a mission to help modern marketers create remarkable experiences for their customers. In this episode, Michael speaks about the ease and importance of automated marketing. He talks about the four phases of growing and marketing your small business, and that a lot of people forget that the retention phase is most critical. Later, Michael explains why paying for Facebook ads may be a waste of money; instead, it may be more beneficial to set up automated marketing. “As a business owner, you think about all these things you should be doing, but you’re not.” -Michael Sharkey Topics covered include: – A background of Autopilot HQ. – The difference between campaign marketing and automated marketing. – Closing the gap between what a big company can do in terms of marketing and what a small business owner can do. – Thinking through the con