Nursepreneurs

Yolanda Russell worked as a second career nurse on a medical-surgical unit. While she loved her job, she still felt a yearning for something else and something that would create an impact and spur nurses to action. She decided to start a podcast called Real, Raw and Free, but made the common mistake of not identifying who her audience really was. As she discovered that she enjoyed talking to nurses and building up that relationship, she understood that her podcast needed to focus on talking to nurses. Yolanda rebranded and redesigned her podcast to be called the Unfiltered Nurse. It was an immediate hit with nurses and helped Yolanda curate an audience. By listening to this audience, Yolanda was able to get ideas of the problems the nurses were having and how she could help. Realizing that she was onto something big, Yolanda recognized that she needed a business coach. She made the tough decision to invest $5000 in a coach to learn how to build something of her very own. The result was launching her