Nursepreneurs

Brad Ferris, RN worked at the bedside for many years. One of the things that frustrated Brad was the focus on the rhetoric of patient centric care, but working in a provider centric environment. Brad noticed that the way we speak to our patients is very transactional. Our interactions tend to lack warmth and empathy mostly due to the time constraints we've been placed under. Brad worked extensively in clinical research trials and came across artificial intelligence. He worked with artificial intelligence with the patients and saw some interesting results. He began to explore how artificial intelligence in text messaging could create a patient centric environment. Brad began writing scripts for the messaging that could interact with patients and help to create the beginning of a relationship. Not only that, by using AI, the messenger could answer an unlimited number of phone calls at the same time, negating the need to have a lot of staff putting patients on hold. Brad's overall big idea was to take t