Dr Justin Coulson's Happy Families

Boys today are struggling — with school, with purpose, with identity. At the same time, parents are being told that masculinity is toxic — or irrelevant. Are we accidentally raising a generation of young men who feel lost before they’ve even begun? And how do we raise boys who are strong, kind, and confident without making them feel like they’re not enough? In this episode, Justin and Kylie unpack one of the most provocative ideas in parenting boys: surplus value. Drawing on research from Richard Reeves, Scott Galloway, and David Gilmore, they explore why contribution and purpose matter so much for boys’ identity, how to frame it in a healthy way, and why ignoring it leaves our sons vulnerable to destructive alternatives. KEY POINTS Why boys often tie identity to what they contribute rather than just who they are. The difference between unconditional worth at home and purpose in the world. How “surplus value” is not about pressure, but about channeling natural drives