Ahdb Cereals & Oilseeds

In this episode of the Food & Farming podcast, our host John Bates turns his attention to the marketing activity going on at AHDB. Our market development strategy is about helping your businesses thrive. We work to create a healthy market for your product by developing and maintaining domestic and overseas markets and helping you give the customer what they want and will enjoy.  Speakers: -          AHDB’s Senior Retail Insight Manager Kim Heath gives us an overview of how the cost-of-living crisis is changing consumer behaviour -          AHDB’s Head Of Marketing Carrie McDermid talks about some of the marketing activity going on right now and what to look forward to in the weeks ahead -          AHDB’s Food Communications Manager Denise Spencer-Walker inspires us with some easy sounding recipes which don’t break the bank as well as giving us some ideas for a special occasion meal  The We Eat Balanced campaign has successfully changed consumer perceptions and protected purchase intent.  At a time when