Nursepreneurs

Join us in this insightful conversation between Catie Harris, owner of NursePreneurs, and Kristin Zhivago from Zhivago Partners. In this episode, they explore essential strategies for entrepreneurs and CEOs to avoid common pitfalls in marketing and sales. Kristin shares her experience in helping businesses understand their customers better by focusing on their desires, concerns, and questions. Discover the different levels of buying processes—from light to intense scrutiny—and learn how to cater your marketing strategies accordingly. Kristin emphasizes the importance of directly asking customers for feedback and using their insights to improve business practices. Whether you're a small business owner or a seasoned entrepreneur, this episode provides valuable tips on how to think like a buyer, the significance of educating your audience, and building lasting customer relationships without the stress of conventional selling. Don’t miss out on Kristin’s expert advice and her recommendations on the crucial s