Nursepreneurs

Welcome to the Nursepreneurs Podcast Marketing Edition, where your host, Catie Harris, CEO, and founder of Nursepreneurs, dives deep into the pivotal world of marketing for nurse entrepreneurs. In today's episode, we're unraveling the mysteries of effective marketing strategies that can truly transform your healthcare business. The spotlight is on web chat – a tool that has evolved from its primitive days to become a must-have on your digital storefront. We'll share firsthand experiences with web chat platforms, emphasizing not just their role in lead generation but also in enhancing customer service and engagement. By integrating tools like ManyChat and exploring the functionalities of NOLA for seamless web chat experiences, we aims to guide nurse entrepreneurs through the often-overlooked aspects of digital marketing that can significantly impact their business growth. From discussing the nuances of lead magnets that no longer captivate to the indispensable need for quick, real-time responses to pote