In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age...
![The New Market Leaders: Whos Winning And How In The Battle For Customers [abridged]](http://media3.ubook.com/catalog/book-cover-image/711450/150x225/1907091218-the-new-market-leaders-whos-winning-and-how-in-the-battle-for-customers-abridged.jpg)
In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age...
