Inc. Founders Project With Alexa Von Tobel

Julie Rice is no stranger to building massive brands. In 2006, she co-founded the fitness phenomenon, SoulCycle, with her business partner Elizabeth Cutler. They scaled SoulCycle from a small dance studio to 60 spin studios across the country, attracting Equinox as a buyer. Along the way, they realized while people came for the workouts, they stayed for the community. Julie and Elizabeth are back in the founder seat with their newest venture, Peoplehood. They have pioneered a guided group conversation practice designed to create new relational habits. Julie shares why she's working to combat the loneliness epidemic, how it feels to be a second-time entrepreneur, and why her family's weekly observance of Shabbat is key to recharging for the week ahead. 

In 2021, Dave Rogenmoser got access to the OpenAI beta. He quickly spotted a giant opportunity: using GPT-3 to help people write great content more quickly. He co-founded Jasper and in under two years, scaled the company to over 100,000 users and a valuation of $1.5 billion. Today, Jasper is an AI-powered content platform working with increasingly large enterprises. Dave shares how AI-powered content became a must-have for companies, why he believes the world won't be dominated by a singular language model in the future, and why his next entrepreneurial swing after Jasper may be found on the golf course.

Over the course of her career, Divya Gokulnath has gone from teacher to cofounder of the world's largest edtech company. In 2011, she co-founded BYJU'S with her husband, Byju Raveendran, to create a world where every student can learn better. By harnessing technology, BYJU'S has scaled to educate over 150 million students around the world, and the company has become India's most valuable startup. Divya shares why her biggest strength comes from starting as a teacher, how BYJU'S assesses every acquisition through three specific parameters, and why being the founder of a hyper-growth company is like being "an elephant with wings."

John Berkowitz's default is to be in problem-solving mode. So after selling his first company Yodle for $340 million, he was ready to get back in the ring. In 2015, John started OJO, an industry-leading real estate technology company that partners with the top real estate teams and agents to deliver value for millions of consumers. OJO was early to use AI to help people navigate the world of real estate. John shares how the company delivers personalization at scale, why it's important to stay curious, and why he treats OJO as a family business and considers his wife and four kids as an extension of his executive team.

Over lunch with a nurse friend, Heather Hasson realized that the whole experience of buying scrubs—from the shopping process to product quality—was subpar. So she and co-founder Trina Spear set out to create a direct-to-consumer brand dedicated to modern healthcare professionals: FIGS. They went from selling scrubs out of a car in 2013 to going public in 2021 at a valuation of over $5 billion. FIGS was the first company led by two female co-founders to ever be taken public. Trina shares how the company quickly pivoted during Covid to produce protective gear, how leading a public company forces improvements in areas that are not working, and what she learned from her first job as a waitress at Johnny Rockets.

What if lawyers could work 10x more efficiently? That's the problem Jason Boehmig set out to solve in 2014 at Ironclad, a leading legal software provider that helps businesses create and manage contracts. But as AI's capabilities have grown, Jason now has his sights set on making legal work 1,000x more efficient. Jason transitioned from corporate attorney to founder, and Ironclad now has over 1,000 customers and a $3.2 billion valuation. Jason shares why Ironclad invested in the legal community early on, how the company is closing the "access to justice gap," and why he starts off every year by reading a poem to the whole company.

Today, Webflow is a company valued at over $4 billion. But it took Vlad and his cofounders repeated attempts to get the company off the ground. In 2012, they started gaining steam for their vision to allow people to create websites with no coding experience. The company now brings the power of software engineering to designers through an intuitive visual interface and has grown to over 3.5 million users. Vlad shares how Webflow has made its user community a superpower, why having two kids when he started the company gave him extra motivation to succeed, and how he predicts no-code and generative AI will intersect. 

While in business school, Jeff Raider co-founded Warby Parker and watched the iconic glasses company take off. So when his friend, Andy Katz-Mayfield, G-chatted him one day with an idea to reimagine mens' razors, Jeff was intrigued. In 2013, the duo started Harry's to create exceptional shaving and personal care products that better meet the needs of modern men. The company has since reached tens of millions of people and become the #2 men's shave brand in the country. Jeff shares how they signed on a German factory to manufacture a million blades before writing a business plan, how their first referral program led to over 100,000 email sign-ups in a week, and how he found the silver lining when the FTC blocked a planned acquisition of Harry's in 2020.

At fourteen, Reese Witherspoon’s acting career kicked off. In the ensuing decades, she has become an A-list star, earning an Academy Award for her performance in Walk the Line and starring in iconic films like Legally Blonde and Election. But despite her success, she found herself underwhelmed by the quality of roles for women. In 2016, she started Hello Sunshine, a cross-platform media brand and content company, to drive the production of female-centric content. Hello Sunshine was named one of Time Magazine’s 100 Most Influential Companies and was acquired for $900M in 2021. Reese shares why female collaboration fuels creativity, how Hello Sunshine has found success across so many media platforms, and what she learned from her first business (a custom barrette company in the third grade). 

Jyoti Bansal is a serial entrepreneur, through and through. In 2008, he first made the leap from startup engineer to CEO with AppDynamics, a company that was acquired by Cisco for $3.7 billion just under a decade later. After giving retirement a shot, he returned to the founder seat: he started software delivery unicorn Harness, cybersecurity platform Traceable, startup accelerator BIG Labs, and VC firm Unusual Ventures—and has more than 25 US patents under his name. Jyoti shares his simple formula for finding product-market fit, why ringing the Nasdaq closing bell was part of his Cisco negotiation, and how he's learned not to stress about things outside of his control.

Over his decade-plus at Microsoft, Eugenio Pace became an expert in cloud computing and identity management, co-authoring several books on the topic. His drive to solve the problem of identity management for fellow developers inspired him to start a company of his own, Auth0, in 2013. Over eight years, he scaled the company into a trusted global brand, leading to a 2021 acquisition by Okta in a $6.5 billion dollar deal. Today, Eugenio is the President of Customer Identity at Okta, serving Auth0's and Okta's combined customer base. Eugenio shares why they decided to offer parts of Auth0 for free, why he attributes his success to a CEO development program, and why he felt like it was the right moment to sell his company—even though Okta started courting him years prior.

In 2009, Tim Chen found himself laid off from his Wall Street job and was trying to figure out his next move. But a simple question from his sister about finding the right credit card turned into the core idea for NerdWallet, the company on a mission to give consumers clarity around all of life's financial decisions. NerdWallet started as a tool to help people shop for credit cards, but has scaled to serve over 19 million users. In 2021, Tim led NerdWallet through an IPO. Tim shares why they raised venture capital only after the company was profitable, why he loves the Jeff Bezos quote that very few decisions are irreversible, and how his parents instilled Tim's entrepreneurial drive.

While a sophomore at Harvard, James Hirschfeld put lots of time into planning his 21st birthday party—but when it came time to figure out invitations, there was no option that spoke to him, between expensive stationery and clunky online tools. He started Paperless Post in 2009 along with his sister, Alexa, and has since reimagined the experience of sending and receiving invitations for over 175 million users. James shares why it was an uphill battle convincing investors that consumers wanted premium tools for digital communication, how they turned the business impact of the pandemic (the worst thing that could happen to a company centered on events) into an investment in the future, and why user trust and loyalty is sacred.

In 2012, George Fraser teamed up with his lifelong friend, Taylor Brown, to build Fivetran. Their initial vision was completely different from what Fivetran is today: a fully managed automated data integration provider, valued at over $5 billion. But the two listened to customer conversations and realized that they could build a viable business around a singular pain point. Fivetran now serves thousands of customers and hundreds of leading brands across the globe. George shares how his PhD in Neurobiology impacts his style as a founder, why fear of failure is an underrated motivator, and why they got creative with a major acquisition in order to build a full-spectrum offering overnight. 

Allon Bloch is no stranger to starting companies, but when he launched K Health, he was new to healthcare. Before K Health, he was the CEO of website publishing platform Wix and car retailer Vroom. But his father's health struggles inspired him to turn his focus to delivering high quality medicine at scale. He co-founded K Health in 2016 and has scaled the platform into the #1 downloaded app in the medical category, covering over 6 million people. Allon explains how K Health leveraged AI early on to teach a machine the language of medicine, why he believes it's a great time to be a healthcare entrepreneur, and why he attributes his success to the partnership of strong co-founding teams.

Nearly twenty years ago, Anthony Casalena was a student at the University of Maryland who wanted to build himself a website. Finding no easy platform in the market, he created his own. Today, Squarespace is an all-in-one website building and ecommerce platform used by more than 4.2 million people. Anthony worked as a team of one for the first few years, but now has over 1,800 employees and took Squarespace public in 2021. Anthony shares how he got his idea off the ground with a $30,000 investment in servers and Google AdWords, why it still feels surreal to see a Squarespace ad at the Super Bowl, and how running a public company is completely different than what he expected.

Growing up, Ara saw firsthand how hard his father worked as a contractor running a trade business. When he met Vahe Kuzoyan, a fellow Armenian immigrant whose family worked in the trades, they saw an opportunity to help their own families work more efficiently and grow their businesses. Over time, word spread and they decided to go all in on building ServiceTitan. With a valuation over $9B, ServiceTitan helps thousands of customers in the trillion dollar trade industry. Ara shares how his dad wandering the aisles of Barnes & Noble kicked off his coding skills, why the two victories of B2B software are making customers money or saving them money, and how he and Vahe strive to cultivate a winning culture.

Co-founder dynamics can be notoriously challenging. But Waseem Daher and his co-founders, Jeff Arnold and Jessica McKellar, are now building their third business together. Their most recent company is Pilot, which they started in 2016 to solve a pain point they experienced as founders: how time-consuming it can be to manage company finances. Pilot is now the largest startup and SMB bookkeeper in the United States, serving over 1,900 clients. Waseem shares why speed is the most critical advantage for startups to leverage, how he learned to delegate in later stages, and why a founder's strongest ethical obligation is to their customers and team. 

What if brands were empowered to deliver personalized experiences online, just as well as they could do in a store? That's the idea that underpins Klaviyo, the leading customer and marketing automation platform. Andrew Bialecki cofounded Klaviyo in 2012 and now serves over 100,000 brands, helping them generate $28 billion in revenue for its customers in 2021 alone. Andrew shares why he bootstrapped the business until profitability, how early partnerships can be a key to efficient customer acquisition, and why he feels like he's only achieved 1% of Klaviyo's potential.

After business school, David Velez moved to Latin America to become a venture capitalist. But after finding a dearth of startups to invest in, he founded one of his own. Since then, Nubank has grown into the largest independent digital bank in the world. The Brazil-based company has over 39 million users and a valuation north of $25 billion. David shares how Nubank built a waitlist of over a million people in just 18 months, why the company's first product was a purple credit card, and how waking up at 5am every day makes him a better founder. (Original Air Date: Jun-9-2021)