The Copywriter Club Podcast

Eman Ismail is our guest for the 245th episode of The Copywriter Club podcast. Eman is an email copywriter who has quickly become a go-to expert for all things email copy. Eman made the transition from feast or famine freelancer to CEO by implementing VIP days into her business. If you want to make the switch to VIP days and day rates, don’t miss this episode. Here is what else we cover: Going from charity worker to charity freelancer. The difficulties of being a mom and owning a business. How to let your network know what you do in a way that’s not uncomfortable. Shifting niches and how to attract your ideal customer. The fastest way to level up your freelance business. When being booked out doesn’t mean paying the bills. Hitting the first 5k month and shifting your mindset to get out of feast or famine mode. How niching down can be terrifying but bring in more clients than ever before. When to increase your prices and invest in yourself. The secret to making the most out of your invest

On the 244th episode of The Copywriter Club podcast, Sarah Greesonbach joins the show. After spending years in the classroom, she discovered the world of content marketing and e-commerce. Sarah is a prime example that you can be a highly paid and sought-after content writer when you position yourself as the expert and provide value time and time again. Here’s what we talk about: Writing an ebook all about life after teaching and jumping into the online business realm. Putting your all into your passion without boundaries. Creating an open door after getting laid off. Going from $20-30hr to $800 blog posts. How to make the shift in money and clientele. The reality of setting up your mindset for growth and success. Why you shouldn’t be shopping in your dream client’s wallet. The clear and cut process of writing white papers. What white papers are going for these days and how it can be your in with a potential client. How to showcase your authority right away and take the strategy lead. O

On the 243rd episode of The Copywriter Club podcast, Yara Golden (dare we say it) drops gems you need to take note of. Yara Golden fell into the world of copywriting unexpectedly and said goodbye to her relationship coaching days. Now, she runs an agency of copywriters on the basis of storytelling. Here’s what we covered: How our greatest strengths can become our biggest weaknesses. When things seem to be falling apart, how do you pick up the pieces? The art of not being able to screw up being yourself. Transitioning from relationship coach to email copywriting magician. 3 lessons to improve yourself and the relationships you have with others. Going against the grain and breaking the copy “rules.” The #1 thing business owners need. How to strategically take on multiple clients at a time while managing a team. Reaching the epiphany step in the story selling method. The secret to being the character that your ideal client or customer wants to be. The better way to be customer-centric and

Jared Macdonald is our guest for the 242nd episode of The Copywriter Club podcast. Jared is a copywriter whose focus is on user experience and customer research. It’s more than just the words we write, it’s about getting inside the heads of our ideal clients, so we can provide a product or service they truly need and want. Jared has proved his expertise in the area of serving his clients because he works with his clients for an average of 2.5 years. Here’s what else we talked about: Combining copy research with user experience and creating magic. Taking a life-threatening situation and turning it into a positive. Being okay with not having everything figured out in your business journey. There is no tiering to struggles and understanding we don’t know what someone is battling. How doing tasks in your business that don’t scale can end up leading to immense growth. Why over-delivering and building lasting client relationships go hand in hand. The steps to create points of excitement through ever

On the 241st episode of The Copywriter Club podcast, Daniel Lamb jumps on the show. Daniel Lamb is a copywriter who helps marketing agencies and B2B brands create conversions within their funnels. Throughout his time as a bartender and agency copywriter, he was able to take essential skills and blend them into his own agency.We also talked about:How to leverage opportunity when it’s sitting right in front of you.Connecting music and copywriting and how they both can evoke a response.The reality of creating your own luck. - Is it possible?What you gain when working with low-paying clients.Skills you gain while working for an agency.How to properly use data to get the best results for clients.Starting an agency “your way” after getting furloughed.The running cycle of looking for clients. - Feast and famine?Turning rubber bands and duck tape into smooth and clear systems.Tips on what to do when you’re fearful of diving into the stats.If you want to run an agency, then you need to be clear on one thing.How invest

Kira and Rob join each other as guests on the 240th episode of The Copywriter Club podcast. After hosting the show and being business partners for almost 5 years, they discuss tips and tools others can use to create more growth and avoid pitfalls along the way. Here’s how it breaks down: The 6 Mistakes Rob and Kira have made during their copywriting careers. Why being part of a community will skyrocket your career and build your skillset. How to be a problem solver for your clients, so they don’t have to guess and search for a solution. What Rob was doing before The Copywriter Club. Why this simple word will give you more power and create higher quality work. The value of testimonials and why they’ll grow your business. Being unaligned and the results it can bring. How to overcome comparisonitis when it keeps knocking at your door. Unveiling your unique mechanism and x-factor, so you can tap into your full-potential. How to successfully pull off a virtual event and create real community

On the 239th episode of The Copywriter Club podcast, we’re joined by Kristina Shands, Copywriter and Launch Strategist. Kristina took her background in nonprofit and Public Relations and has been able to transform her clients’ businesses through the launch of their products and services. If you’re somebody who’s been dabbling in the launch world, and you want to increase the experience you provide your clients, this episode is a must-listen. We also talked about: How launching has changed and how the “what” has stayed the same. Giving people what they need to make an empowered decision by listening to what they have to say. How to hold space for your clients during a launch when launching can be high-energy and demanding. The strategy you can provide for your clients, so they don’t feel they have to do it all. The better way to have a killer launch and not get burned out. The easiest way to set reasonable standards and expectations for clients. The benefit to asking specific future pacing ques

This week on The Copywriter Club podcast, Marietta Gentles Crawford drops the secrets to standing out on LinkedIn without changing who you are. Marietta is a Brand Strategist and LinkedIn expert whose focus is on growing a strong personal presence *like a real human.* Amp up your personal brand and LinkedIn profile by taking notes and following along. We also covered: The once upon a time of an about section. (Hint: It was called a summary section.) How to support the authority of your brand. Pulling quality traits from every experience you’ve had and why it’s highly-valuable to your clients. Why you should never have to chase your audience, and instead, keep them knocking at your door. What not to do on LinkedIn, so you can avoid being the pushy salesperson online. Why you shouldn’t change who you are from platform to platform. - Your voice should be the same everywhere you go. The secret to pitching to large businesses and landing the gig. LinkedIn for slackers 101 - Do more with less. H

Dave Ruel joins us for the 237th episode of The Copywriter Club Podcast. Dave is a serial entrepreneur and best-selling author of the book, “Done by Noon.” There’s an ongoing need to get more done in less time, and Dave paves the way to do just that. Whether it’s working fewer hours, finding a work-life balance, or you just need more direction when it comes to productivity, this episode is a must-listen. Here’s what we talked about: •  The plus side to bodybuilding and fitness and how it can be applied to business. •  How to manage discipline as a business owner, so you can achieve more in less time. •  The Effic method. What is it and how can you apply this to your life? •  Working hard leads to more success right? Not quite. It’s about working the right way. •  The better way to plan out goals and reach them. •  Why you need buckets in your business. •  How to look at your tasks from a different perspective and minimize urgency. •  The 4 types of tasks you need to implement into your life and business. •  W

Nicola Moors brought so much to the 236th episode of The Copywriter Club podcast. Nicola started her career as an investigative journalist who wrote about topics that are not easy for everyone to tell or to write. In her time as a journalist, she was able to gain essential skills that make her a great and sought-after copywriter today. Dive into this episode to uplevel your “interview” skills. We also talked about: How becoming a copywriter leads to more things you love. Creating a safe space for women to share stories that severely impacted their lives. The challenge of making stories unique and different from each other. Why you should never call an interview “an interview.” How to replicate someone’s voice without a brand guide and do it effectively. Mental and emotional stability when writing about mentally exhaustive topics. Why it’s vital to separate yourself from the story, so you can help people share their experiences in an impactful way. The best way to find captivating hooks that

For the 235th episode of The Copywriter Club Podcast, we’re joined by Jill Wise. Jill is a brand and marketing strategist, conversion copywriter, and business coach. As much as she’s dedicated to her craft and her clients, she’s also driven to create an authentic online presence. Pushing through the noise and the “rules'' of what she’s supposed to do online, she’s been able to showcase who she truly is and attract clients who align with her same brand values. Don’t miss this episode all about being more YOU in a crowded space while serving your clients at the maximum level. In this episode, we dive deep into: •  Going from a side-hustle to full-on copywriter. •  How to break the rules the RIGHT way and feel great about it. •  Creating a safe space for clients and allowing open communication right from the discovery call. •  The step-by-step process of a white-glove experience and making sure your clients are supported every step of the way. •  Why an automated system can be a great addition to your business a

Mindset coach and business strategist, Linda Perry, is back for the 234th episode of The Copywriter Club Podcast. Linda is a recovering copywriter who sheds light on how to make mindset approachable in business. No matter what stage of business, everyone experiences struggles with mindset in one way or another. There's a ton of great advice in this episode. You’ll want to note all the ways you can make mindset practical in your own business. Here’s an inkling of what we talked about: •  The mindset around pivoting and the fear of not making money. •  The sneaky way low-hanging fruit can set you back if you’re not aware, and the better way to handle the low-hanging fruit. •  The truth about being afraid to say no to projects and the feeling of always saying yes to everything. •  The answer to the question: Are you telling yourself stories or facts? •  How to create vision in your business and why it’s the #1 thing to do. •  Why creating boundaries are key to setting yourself up to work the way YOU want to work

For the 233rd episode of The Copywriter Club Podcast, Mariah Phillips shares the secret to building a copywriting business in the nonprofit sector. Mariah is a Digital Marketing Strategist and Copywriter based in Baltimore, Maryland. She teaches entrepreneurs how to market their businesses and tell their stories. If you’ve been looking for a way to make an impact in your copywriting career, give this episode a listen. (Or read.) Here's what we talked about in this interview: •  Mariah’s journey through brand story development and the secret to long standing brands. •  How to write for top nonprofits AND earn a living. •  The right way to build a local community event with the power of words. •  The brilliant way to pivot and share knowledge with others about your expertise. •  A day in the life of an agency writer: sampling 10’s of voices?! •  The truth about going down the rabbit whole. (Can it actually be a good thing?) •  What you need to know about working in fundraising. - and storytelling. •  The formul

On the 232nd episode of The Copywriter Club podcast, we’ve got Marcus McNiell. Marcus is the co-founder and CEO of Magic based in Boulder, Colorado. He works with purpose-driven companies who seek global impact and change around both the country and world. He’s helped leaders such as Eckhart Tolle and Deepak Chopra spread their missions and messages across the globe. You may want to grab a notepad right away because this episode is full of insights you won’t want to miss. In this episode, we discussed: •  How a conscious-based life can radically shift perspective. •  Why learning from Deepak Chopra became the greatest catalyst to vulnerability and openness. •  The secret to going from monkey mind to observing thoughts with confidence •  How an agency helped in decriminalizing magic mushrooms. - and the key marketing components needed to make such an impact. •  How to create multiple avatars for one campaign and nail their personal values to make an impact. •  The ingredients behind asking people to change the

On the 231st episode of The Copywriter Club podcast, we’re joined by Sara Vartanian. Sara is a content strategist and copywriter, but before that, she was a teacher and e-commerce business owner. She’s really done it all. After obtaining vast knowledge of the copywriting world through her e-commerce business, Sara has been able to grow her presence and establish herself as an authority in the online space. If you’re ready to create an effective lead magnet and begin building your email list, then you’ve come to the right place. Some of what we cover, includes: •   how to carry over skills from teaching into copywriting, plus two tips on being a better mentor. •   why giving less is more and how to charge for value rather than trying to give away your soul for pennies. •   when it may be time to let go of clients who are no longer serving you and open up space for new opportunities. •   how to create strong boundaries right from the sales call and how to stick with them. (No matter how hard it may be.) •   t

On the 230th episode of The Copywriter Club podcast, Rob and Kira are going guestless. They’re sitting back and answering some questions they get frequently among our community. They’re giving their best advice and tips for new and established copywriters who are looking to level up and sustain what they’re building. In this episode, we dive into: •   when you’ll get the chance to build the foundations of your business with us in just 3 months •   the truth about working for free - should you do it? •   how to hire a VA that will pay for themselves. •   9 books we’re reading right now - one genre? Never. •   the #1 question we get asked every. single. day. •   the 3 biggest levers when it comes to pricing your offers. •   how to choose the most profitable niches in copywriting. •   the good and the bad of Clubhouse. (Note: We will be on Clubhouse on Tuesdays at 5PM EST.) •   if you don’t have copywriting samples for a particular project, here’s what you should do. •   the secret to building trust with potent

On the 229th episode of The Copywriter Club podcast, Selena Soo shares it all when it comes to publicity. During a difficult period, Selena began seeking information but found inspiration. Selena became a publicity strategist after stepping into the power of connecting others and helping people share their message with the world. If publicity isn’t […] The post TCC Podcast #229: Getting The Right Publicity with Selena Soo appeared first on The Copywriter Club.

On the 228th episode of The Copywriter Club Podcast, we’re joined by Eddie Biroun. Eddie is a conversion copywriter for e-comm and education brands and a forever learner of his craft. After fumbling into copywriting, he knew it was something he wanted to commit to for the long run. He became intrigued with understanding branding […] The post TCC Podcast Episode #228: Being a Student of the Craft of Copywriting with Eddie Biroun appeared first on The Copywriter Club.

On the 227th episode of The Copywriter Club Podcast, we’re joined by content writer Jacob McMillen, who as you’ll see towards the end of the episode is an SEO master. Jacob shares his insights on writing great copy and running a content business. Through actively listening and really wanting to help others in his door-to-door […] The post TCC Podcast #227: Writing Content with Jacob McMillen appeared first on The Copywriter Club.

Our guest for the 226th episode of The Copywriter Podcast is Christy Cegelski. Like many people who’ve become copywriters, Christy’s journey to becoming a copywriter was not a traditional one. She learned her marketing and copywriting skills after launching her own FOOD business. She gave us insights on how starting a business the “right” way […] The post TCC Podcast #226: Creating a Multi-faceted Copywriting Business with Christy Cegelski appeared first on The Copywriter Club.