Strategicast

They say Every picture tells a story… But when it comes to marketing your business, what kind of images, layout and graphic design will generate the most sales for you? Listen in for some ideas that may surprise you.  *** Image by Gerd Altmann from Pixabay --- Send in a voice message: https://anchor.fm/strategicast/message Support this podcast: https://anchor.fm/strategicast/support

Why do so many marketing messages miss the mark? Listen in and learn the secret the world's all-time best copywriters use to "resonate" with their audience. For more on this, check out what master copywriter Clayton Makepeace said about surrounding yourself with A-players. *** Image by Gerd Altmann at Pixabay --- Send in a voice message: https://anchor.fm/strategicast/message Support this podcast: https://anchor.fm/strategicast/support

Is your sales page headline as strong as it could be? Are your emails getting high open rates? Do your video ads pull in clicks and sales? If your gut response to any of these questions is even slightly negative, listen in as we explore the difference between an offer, a hook and a headline — and a process to help you write stronger headlines every time. *** For more on how to write a stronger headline every time, check out what Eugene Schwartz said about the copywriter's task. This episode's image by Mohamed Hassan from Pixabay --- Send in a voice message: https://anchor.fm/strategicast/message Support this podcast: https://anchor.fm/strategicast/support

It's a well known fact that a strong testimonial is one of the most powerful marketing assets you can have. But your clients and customers don't typically know how to give great testimonials. So how do you help them help you? Listen in for the 4-part framework for collecting really strong testimonials for your brand. *** Photo by Andrea Piacquadio from Pexels Visit StrategiCopy.com for even more awesome copywriting and marketing tips. --- Send in a voice message: https://anchor.fm/strategicast/message Support this podcast: https://anchor.fm/strategicast/support

Have you ever been in the awkward situation of being the first to notice something obvious that nobody else is talking about? Here's how being truthful can really play to your advantage. Image by Gerhard G. from Pixabay --- Send in a voice message: https://anchor.fm/strategicast/message Support this podcast: https://anchor.fm/strategicast/support

Have you ever sat down to write a piece of sales copy and gotten stuck at the blank screen? In this episode you'll get a whole passel of tips and tricks to banish 'writer's block' from your world forever. *** Photo by Andrea Piacquadio from Pexels --- Send in a voice message: https://anchor.fm/strategicast/message Support this podcast: https://anchor.fm/strategicast/support

What does it take to become amazing... remarkable... extraordinary in your chosen field? Listen in and learn the secret — and why most people will never do it. *** Infographic vector created by vectorjuice - www.freepik.com --- Send in a voice message: https://anchor.fm/strategicast/message Support this podcast: https://anchor.fm/strategicast/support

Have you ever made a major purchase and woke up the next morning with a sense of dread that you'd made the wrong decision? If it can happen to you, it can happen to your customers. Don't let it. Listen in and discover how you can dissolve buyer's remorse and create happy enthusiastic customers pitching your products for you. *** Episode photo created by wayhomestudio --- Send in a voice message: https://anchor.fm/strategicast/message Support this podcast: https://anchor.fm/strategicast/support

So which kind of writing will produce the most sales for you: content or copy? Let's face it, there’s a BIG difference in persuasion power between content designed to create awareness, and persuasive copy designed to produce a specific response. More on that in this episode. *** Photo by Judit Peter from Pexels --- Send in a voice message: https://anchor.fm/strategicast/message Support this podcast: https://anchor.fm/strategicast/support

Trying to use an old website with good authority to start a new venture? Listen in for some tips on what to do and what not to do for best results. Hint: Send traffic from the original site to a brand new one with new content on the old site. But listen in for more! --- Send in a voice message: https://anchor.fm/strategicast/message Support this podcast: https://anchor.fm/strategicast/support

When people land on your homepage, you've got less than seven seconds to guide them. How good is your homepage at guiding prospects to do business with you? Listen in and get the lowdown on how your homepage can slow your business, or put it on the fast track. And for more tips on building an awesome homepage, check out How to Make Sure Your Homepage Makes a Good First Impression at StrategiCopy.com. *** Episode Image by kirstyfields from Pixabay  --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategicast/message Support this podcast: https://podcasters.spotify.com/pod/show/strategicast/support

If there's one thing that will quickly turn off your audience, it's something kids will teach you without hesitation. Listen in as Mike shares how to keep your audience leaning in to your pitch, your content and your story. Photo by Andrea Piacquadio from Pexels --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategicast/message Support this podcast: https://podcasters.spotify.com/pod/show/strategicast/support

A sweet bonus package can really spice up your sales. In this episode you'll discover the secret that super-successful marketers use to help more prospects make a buying decision. Episode Image by Ben White on Unsplash --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategicast/message Support this podcast: https://podcasters.spotify.com/pod/show/strategicast/support

What is your #1 enemy when it comes to effective marketing? Listen in and discover the one thing holding your business back — And how to overcome it. For more direct response marketing and messaging tips like this, visit StrategiCopy.com. Image by Hal Gatewood on Unsplash --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategicast/message Support this podcast: https://podcasters.spotify.com/pod/show/strategicast/support

Proving you've got what it takes to deliver results without a track record can be a challenge. In this episode, you'll discover a simple technique you can use to break in to a new field when you don't yet have proof you can deliver the goods. Resources mentioned in this episode: CoSchedule RepurposeHouse And yes, those are affiliate links. That means that if you click on one of the links and sign up, StrategiCopy may be compensated for it. If you do happen to click, thanks! Any money we make keeps this podcast running and allows us to keep producing high-quality content for you and all our subscribers. Image by geralt on Pixabay --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategicast/message Support this podcast: https://podcasters.spotify.com/pod/show/strategicast/support

How can you know in advance whether a campaign you're planning will deliver the profits you predict? Listen in for five tools you can use to blueprint and predict how your marketing or sales campaign will go. Mentioned in the Podcast: LucidCharts GERU Funnelytics --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategicast/message Support this podcast: https://podcasters.spotify.com/pod/show/strategicast/support

Imagine a stadium full of your best followers, all eager to hear you speak… Only the guards at the stadium gate won’t let you in… YouTube… Facebook… LinkedIn… Instagram... All these platforms where you’re building your following — What happens if they change their algorithm? Or just decide they don’t like the way you talk? Will you still be able to relate to your audience? Let’s look at one of the biggest mistakes marketers are making today and how you can avoid getting shut down or even just restricted in what you can and cannot say. --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategicast/message Support this podcast: https://podcasters.spotify.com/pod/show/strategicast/support

Please Note:  No goats were harmed in the creation of this presentation. Words have the power to take people on a roller coaster ride, back to their childhood or on an adventure with Robin Hood and his merry men... But only if you pick words that SHOW your listener/reader the action and imagery in a story. For more on this, check out this article from Hubspot on How to Leverage Sensory Language in Your Blog Posts [Data + Expert Tips] You can also find a boatload of other copywriting tips at https://strategicopy.com/blog --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategicast/message Support this podcast: https://podcasters.spotify.com/pod/show/strategicast/support

Have you ever been speaking to a group and all of a sudden felt like you'd lost them? Listen in and learn how to avoid overstaying your welcome and losing your audience. --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategicast/message Support this podcast: https://podcasters.spotify.com/pod/show/strategicast/support

When it comes to growing your business, producing copy that sells is one of your highest value activities. But time is limited. So how do you get more high converting copy done and "out there" in less time? Listen in as Mike shares three valuable tips he uses to write results-getting copy — FAST. Here are some of the tools mentioned: CopyPro CoSchedule Headline Analyzer Email Subject Line Tester Social Media Message Optimizer Readable Affiliate Disclaimer: I hope you enjoyed this podcast. Please note that any of the links posted above may be affiliate links for the products mentioned. That means that if you click on one of the links and sign up, my company StrategiCopy LLC may be compensated for it. If you do happen to click, thanks! Any money we make keeps this podcast running and allows us to keep producing high-quality content. --- Send in a voice message: https://podcasters.spotify.com/pod/show/strategicast/message Support this podcast: https://podcasters.spotify.com/pod/show/strategicast/sup