Cmo Moves

Maria Menounos is a celebrity, a host, an author, a podcaster, a wrestler and the CEO of a revolutionary new type of network, AfterBuzz TV, which produces more than 150 hours of programming each week and develops the careers of hundreds of new hosts each year which has earned billions of downloads all over the globe. Beyond her success from Entertainment Tonight, Access Hollywood, The Today Show, Nightly News and now AfterBuzz TV, Maria has always been committed to supporting the community around her. While quarterbacking her mother’s stage 4 brain cancer care, Maria discovered she herself had a brain tumor and faced a pivotal point in her life and career. Tune in to hear more from Maria! See acast.com/privacy for privacy and opt-out information.

Today is a fun day. It’s #BacktotheBar day which means that more than 7,000 Bacardi employees across 130 global cities will storm 1000+ bars during a sixteen-hour period. I had the great honor of chatting with John Burke, who is the CMO of Bacardi and also the President of Bacardi Global Brands in preparation for this beloved day. With honor, I share his incredible story of how he is leading the Bacardi brands, and more importantly, the Bacardi teams with a single mission to stay focused on the consumer and give back to the communities from where they came. See acast.com/privacy for privacy and opt-out information.

Chris Brandt, CMO of Chipotle, is on a mission to help make Chipotle a lifestyle brand versus just a food brand, which means creating emotional connections with consumers who buy into the brand, not just buy it. In this episode, Chris dives deep into the critical marketing skills required - storytelling, innovation and collaboration - to deliver exciting new ways to engage consumers every day. Chris also shares his perspective on the difference between finance and “marketing math”. Tune in to hear his incredible journey and how he’s learned to focus, measure and celebrate not just the touchdowns, but all the first downs required to deliver long-term results. See acast.com/privacy for privacy and opt-out information.

Julian Duncan, CMO of the NFL Jacksonville Jaguars, is one inspirational guy. From the first moment we started talking, I was blown away by his humble and joyous demeanor. This is someone who grew up without many role models for where he is today and managed to play professional football and create his own roadmap to CMO just by being himself, funko pop addiction and all. Tune in to hear more from Julian on his incredible journey, how he uses culture as his career guide, how he keeps himself at the forefront of marketing and how he’s become the deadliest player at Taboo. See acast.com/privacy for privacy and opt-out information.

Nick Drake, EVP of Marketing & Experience of T-Mobile shares his many important career and life lessons from the Rugby field to the inside of agencies to the ocean on a surfboard and into the Outback as a Jackaroo. Nick’s life adventures are mesmerizing and despite his humble and gracious demeanor around his opportunities in life, his spirit of always “going into the unknown and amazing things will happen” has shaped his career and all the companies he has led into greatness. Tune in to hear more about how Nick is leading T-Mobile with “Are you with us” and don’t miss his point of view on the efficacy of advertising today and the role that 5G will play in ferreting out the brands and agencies that will truly win in the future. See acast.com/privacy for privacy and opt-out information.

Andrea Zahumensky, CMO of KFC U.S. is a “small town girl, raised on small town values” and learned early on that doing things the hard way is often the right way. Throughout her career, which started in IT post graduating with an engineering degree, it has remained a consistent truth in her life and helped her earn her role as CMO of an iconic $4B brand. Tune in to hear her insightful career tips and the exciting marketing initiatives she’s driving at KFC, including innovative food mash-ups and creative campaigns that uses marketing as a “magnet vs a mirror”. See acast.com/privacy for privacy and opt-out information.

Jeanine Liburd, Chief Marketing and Communications Officer of BET, and I met last year at Brandweek in Palm Springs. As I sat listening to her talk about one of my favorite topics, Culture, I just knew I had to have her as my guest on CMO Moves. Not only did Jeanine dive deep into Culture, she went deeper into a driving factor of Culture, Passion. Join us in this exploration of how BET is centering all their programming and activities to support and help advance the culture they represent. Find out how Jeanine translates emotion into passion to make meaningful progress in a world where, unfortunately, racial strife still exists. See acast.com/privacy for privacy and opt-out information.

How do you market a category that has almost no historical consumer behavior data, no precedent on best practices, an outdated stigmatism of shame and is still illegal in many states as well as Federally? Well, that’s exactly what David Dancer, CMO of MedMen is on a mission to do. MedMen is one of the largest cannabis retailers globally and has already seen exponential growth in the short eight months with David leading the charge. Tune in to hear more from David on how he’s building exciting new capabilities and tackling the psychological transformation of the category out of the dark corners. See acast.com/privacy for privacy and opt-out information.

In today’s very special edition, and final episode of CMO Moves in 2018, I'm bringing back three past guests who I chatted with earlier this year on CMO Moves to find out how things have been going since we last checked in. Also, since all three of these guests sit on our Innovators Council, I thought it'd be a good time to ask them what they think the hottest trends will be in 2019. See acast.com/privacy for privacy and opt-out information.

Jennifer Sey, Global CMO of Levi Strauss & Co., has had an incredible journey from elite gymnast to Global CMO. She shares the personal hurdles she had to overcome along the way and the incredibly impactful moments in her career, both bright and dark, that helped her to find her voice and become the exceptionally well-rounded leader she is today. This incredible mom of four (18, 15, 4 and 2!) has led a monumental turnaround for Levi’s, elevating the role of marketing to help make Levi’s hot again, has published a powerful memoir, produced two short films and is working on a documentary. See acast.com/privacy for privacy and opt-out information.

Alison Wagonfeld, CMO of Google Cloud, has had a unique career path from launching QuickenLoans for Intuit to start-ups to managing Harvard Business School’s California Research Center to Venture Capital, all to arrive in her role leading marketing for such a forward-thinking business unit in one of the world’s largest companies. Join us in this fascinating deep dive into technology today, what’s coming tomorrow and how Alison organizes her team to take on the rapidly changing landscape to help businesses adopt and embrace the future. Also don’t miss Alison’s tips on how to personally get ahead of the technology curve and what trends she sees growing in the next 5-10 years. See acast.com/privacy for privacy and opt-out information.

Kellyn Smith Kenny leads global marketing for Hilton, which includes 15 different trading brands, nearly 900,000 rooms, almost 400,000 team members and operates in over 100 countries all around the globe. Having come from Uber after building their marketing team from the ground up, Kellyn knows what it takes to revolutionize an industry. Tune in to hear more from Kellyn on how she’s changing the game for hospitality, her leadership style, how to use both your head and your heart and how she is living up to the pioneers before her - the same ones who invented the Brownie, the Martini and the Pina Colada, just to name a few fun factoids about Hilton. Did you know that? I sure didn’t. See acast.com/privacy for privacy and opt-out information.

Just last week, Citi announced that Carla Hassan would be joining them as their new global Chief Brand Officer. I had the great honor of sitting down with her the next day to dive deep into her new role, what she’s excited to take on and where she plans to start. We also cover some incredibly personal topics that have shaped her leadership style along the way. Most notably, Carla is a working mom who has previously struggled in dealing with painful harassment for being a Lebanese immigrant in the U.S. and overcoming cancer that threatened her daughter’s life. If you ever had any doubt on the value of empathy or why that needs to be a business imperative, you must listen to this incredibly honest, raw and wonderful episode with Carla. See acast.com/privacy for privacy and opt-out information.

Casey Hurbis, CMO of Quicken Loans leads America’s Largest Lender, with 17,000 team members and 1,100 interns (18,000 apply every year) in downtown Detroit, having a significant impact on the revitalization of Detroit and Quicken Loans having been consistently voted one of the best places to work. As Casey shares his offensive and defensive marketing strategy, he also shares what it takes to run a massive in-house agency that produces over 13,000 assets on a annual basis. Most importantly, as Casey reminds us all, it’s all about purpose. “Our purpose is very, very simple. We want to help everyone in America realize their dream of being a homeowner.” See acast.com/privacy for privacy and opt-out information.

Dave Edelman, CMO of Aetna, is one of the world’s leading authorities on not just Digital Transformation, but how to do that with agility and scale. When Dave took on the role of CMO of Aetna, he was not only geared up, he was excited to help lead a massive marketing transformation effort that included 3000+ customer touch points, many of which were B2B. But it wasn’t the transformation in and of itself that excited him, it was the why behind the effort. To turn Aetna into a consumer-oriented, brand-forward company with a clear vision and a new-found purpose. If you ever wanted to hear how to transform a company with a complex B2B2B2B2C ecosystem leveraging all the power of digital, creative, operations, strategy and vision…now’s the time. A real masterclass with Dave Edelman. See acast.com/privacy for privacy and opt-out information.

Lee Applbaum, Global CMO of Patron Tequila and Grey Goose Vodka is in a “pinch me moment” of his career being able to work on not just one iconic brand, but two at the same time. Both brands have incredibly rich heritages with similar DNA and ethos, but face different challenges. Key to success, beyond having a world class marketing team and partners, is the consumer. Join us in this fascinating exploration of how to leverage and augment brand swagger with the coolest technology, like VR, AR and Bot-Tenders, to truly become #PatronWorthy and get a peek at what Lee’s planning for Grey Goose. See acast.com/privacy for privacy and opt-out information.

Fernando Machado, Global CMO of Burger King, is an advertising award machine with more than 120 Lions in Cannes (5 Grand Prix), 16 D&AD Yellow Pencils, 1 Grandy and 2 Grand Effies in North America. Critically important in his success formula is moving at the speed of pop culture and taking risks with great agency partners. Having started as an intern at Unilever as a Chemical Engineer and working his way up to Global CMO of Burger King, he shares his top advice for other marketers, “First really get to know your brand, then develop a taste for great advertising and then just do it!” His advice to agencies? “Help your client do these three things!” See acast.com/privacy for privacy and opt-out information.

Dana Anderson, Chief Transformation Officer of MediaLink, is one of my favorite people on the planet. She mesmerizes me with her brilliant, sharp humor which is always delivered with transparent, best intentions. Every time I talk with Dana, I want to write down every word she says as she shares truths and insights that come from her tremendous career experience. As former CMO of Mondelez and now CTO for MediaLink, I knew there would be no better person to ask than Dana on what’s happening today in the challenging and rapidly changing intersection of agencies and brands. See acast.com/privacy for privacy and opt-out information.

Leslie Berland, CMO and Head of People of Twitter, has led with impact her entire career, both for the companies she passionately serves and by taking a stand personally to represent and support communities she believes need a platform. The results from her leadership at American Express and now Twitter clearly speak for themselves and she shook the world stage earlier this year at CES when she changed the discussion forever. Join us in this incredible episode about taking on new roles, creating leadership teams, uncovering purpose, establishing platforms, laying the right foundation to attract career-changing personal sponsors, creating relationships with mentors and as a mentor, learning from everyone around you and having an impact. See acast.com/privacy for privacy and opt-out information.

Adam Stotsky, President of E! Entertainment, completely surprised me a couple of weeks ago when he called leaving the red carpet of the Emmy’s just to volunteer to be a mentor in the CMO Moves Mentor program. As the former CMO of NBC Entertainment before becoming President of E!, Adam had a lot of great tips to share on how to prepare yourself for that type of career transition as well as how to embrace the future of media as a marketer. Join us in this exploration of career development, tangible goals, content creation, channel acceleration, consumer trends and integrating the power of influencers like the Kardashians, who have a social media footprint of well over a billion followers. See acast.com/privacy for privacy and opt-out information.