Cmo Moves

What better role than Chief Brand Officer for someone who's "in love with brands?" Brad Hiranaga and I sat down in Cannes to talk about what he’s up to at General Mills in his role as North America Chief Brand Officer and where his love for brands has taken on a higher meaning. In this episode, we dive into the difference between the CMO and CBO role, connecting purpose and culture across 30,000 employees, and how they're not only recruiting and retaining talent in Minneapolis, but also accelerating diverse talent into leadership positions. Find out what it means to use brand and marketing as a force for good and to set tangible goals such as a million acres and one hundred million meals to level up to a billion acts for good. Also, don’t miss Brad’s fantastic career advice and how he navigated to find harmony between his personal passion and the purpose he leads for General Mills. See acast.com/privacy for privacy and opt-out information.

One of the first things that attracted Kelly Campbell to the role of Hulu CMO was the opportunity to drive growth. And that’s precisely what she’s done with subscribers up 60% within the past 18 months, going from 17 million to more than 28 million. Kelly first started her career in finance before spending 12 years at Google (one of which was in Japan), sharpening her leadership skills and falling in love with marketing.That love for marketing and the opportunity to help Hulu play a role in shaping culture was also a major draw and an area where the brand has thrived under Kelly’s leadership. From partnering with the World Record Egg (and its creators) to help bring awareness to mental health (an idea that came from Nick Tran, Hulu VP of Brand Marketing and Culture), to finding a unique way to advertise in sports.Listen to this episode for more of Kelly’s inside scoop on Hulu’s latest campaigns, how she’s driving growth for the brand and her biggest career tips. See acast.com/privacy for privacy and opt-out i

As Tim Ellis, CMO of the NFL, and I were sitting in Cannes just recently, we turned the mic on and embarked on an incredible journey together. This podcast really should be two separate ones but they come from one fantastical person, Tim.The first would be a podcast about a curious and adventurous young man who went from learning how to fence in Paris, to working in a Kibbutz in Israel milking cows and driving tractors, to building oil rigs in Norway, to being an actor and teacher in Tokyo, Japan, to then jumping on a cruise ship as a bartender to see the world, to joining an agency in Sweden to eventually deliver the ad that changed the SuperBowl forever. How did he do it? Well, you’ll have to tune in to find out and then hang tight as we dive deep into the NFL and what he’s doing with a collective audience of 750MM as part 2 of this incredible podcast.That’s right. 750MM is the collective audience of the NFL when you add up the NFL brand, the clubs, the players, the former players – A.K.A. “legends” - into

Marisa Thalberg, Global Chief Brand Officer of Taco Bell, knows what’s like to juggle career and life better than most. As a first-time mom and an accomplished marketing leader of multiple brands, from Luxury to QSR, Marisa also balanced a full-time second career, Executive Moms. Marisa founded Executive Moms in 2000 to help debunk the negative mythology that still exists in popular culture about working moms and to support “fabulous women who are both mothers and professionals”. In this incredibly packed episode, we go deep into what prompted Marisa to launch Executive Moms while Head of Global Advertising at Unilever Cosmetics, along with all the lessons she’s learned along the way that earned her the Chief Brand Officer spot at Taco Bell and continuously drives her success today. See acast.com/privacy for privacy and opt-out information.

Introducing a whole new mini-series as part of CMO Moves....Duos! After I released my 70th episode, I thought to myself, “hmmm, I have a lot of incredible new guests coming up, but I also miss hearing from the first 70!” As you know, time flies and my prior guests have been super busy doing all kinds of new and wonderful things. Since I already interviewed them, I thought we'd turn the tables for a little fun. And with that, CMO Moves Duos was born. First up is Carla Hassan, Chief Brand Officer of Citi and Diego Scotti, CMO of Verizon interviewing each other! That’s right, I passed the mic over and sat back to enjoy the show myself. Fasten your headsets and get ready for an epic new adventure. See acast.com/privacy for privacy and opt-out information.

Lara Hood Balazs, CMO of Intuit, has worked for several of the world’s top companies: Amazon, Visa, Nike, Gap Inc., General Mills and now, Intuit. What does this serial B2C marketing leader take with her in every role? Scrappiness. Something she learned when she first graduated with honors and couldn’t find a job. Instead of being dismayed, Lara designed her own job where she pushed herself to try new things on a daily basis in order to build out her skills. From that point forward, Lara has always stayed on top of her game by never settling for the status quo and by learning from the experiences she creates in every role that allows her to push the boundaries. Join us as we dive deep into how Lara is thinking about technology at Intuit, where AI and ML become part of the equation, how she creates diverse teams and ensures that everyone has a full voice at the table to drive growth for Intuit, and how she’s stayed scrappy throughout her career to rise to top, consistently. See acast.com/privacy for privacy a

Tariq Hassan, CMO of Petco, is a true “champion” of transformation in every sense of the word. Not only is he championing change within Petco in the name of pet parents everywhere, but he’s also fueling his organization with new thinking and lifting up diverse talent to be part of ongoing solutions. In fact, he was just celebrated at Adweek’s Champions’ event, as part of our inaugural class of those exceptional leaders that rise up and reach back. His recipe for success inside and out? Empowerment, engagement, incentive, inclusion, and transparency. Tune in to hear more from Tariq on how he’s thinking of pet parents, their lifelong journeys and the oxytocin that surrounds his universe to drive meaningful transformation. See acast.com/privacy for privacy and opt-out information.

Janey Whiteside, Chief Customer Officer of Walmart, is modeling a new role to evolve the customer experience of Walmart, bringing together what once used to be disparate functions together under one roof.  In Janey’s role, she is responsible for four critical pillars: customer, product, marketing, and Jet. Tune in to hear her deep dive into all four! Also, don’t miss her exceptional career advice and how she has grown in her career to earn her unique leadership role at the world’s largest company. See acast.com/privacy for privacy and opt-out information.

With a string of exciting career moves, from launching his own boutique to Gucci to Barneys, CMO of Sotheby's International Realty Kevin Thompson has very quickly become a mastermind at luxury brand reinvention.This global luxury real estate brand associated with the iconic 275-year-old Sotheby's auction house, went from $4 billion in sales in 2014 to $112 billion in 2018, serving 72 countries with close to 23,000 agents. So when Kevin came in, his role was to step on the gas and pioneer the future with digital disruption knocking on their door, amidst the largest intergenerational transfer of wealth ever – somewhere in the neighborhood of $24 trillion that will pass to millennials.Tune in to hear more on how Kevin is leveraging his vast experience with luxury brand psychology and transformation in this latest episode of CMO Moves. See acast.com/privacy for privacy and opt-out information.

Digital and Diversity. These are the top two trends of the 21st century according to media-tech maven Steven Wolfe Pereira. And he's building direct-to-consumer brands with exactly that at the heart of it all with his new venture Encantos. After a fascinating career in tech, telecommunications, finance and media, Steven is focused on building direct-to-consumer brands that truly represent the modern day family. And they are off to a strong start with their already Emmy-nominated brand Canticos, a bilingual series of nursery rhymes exclusively on Nick Jr. See acast.com/privacy for privacy and opt-out information.

Valerie Hernando Presse, Global CMO of Danone, has been on a mission for the past 18 months with Danone’s 2000 global marketers to reimagine marketing.  As the first Global CMO of Danone, Valerie’s prior role in Strategy and Corporate Affairs (along with some candid family feedback) inspired her to take this course to better connect marketing, business and purpose by putting people in the center of every brand, in particular, manifesto brands. This episode is packed full of incredible advice on how to transform into a “people-powered” marketing team. I can’t do justice in one short summary, so join us as we dive deep into each step and hear from Valerie directly on how she is challenging herself and her team to live up to Danone’s promise of “One Planet, One Health”. See acast.com/privacy for privacy and opt-out information.

Simon Lowden, President of Global Foods at PepsiCo, loves his new role in building the PepsiCo foods portfolio from indulgence through to nutritional. After 22 years and a number of roles at PepsiCo, including his latest role as CMO, Simon’s move to President is, by design, to keep him from getting too comfortable with what he knows and continuously pushing him into new territory. Now, his mission is to develop the longer-term strategic intent for the business, drive market share growth and evolve capabilities for the future. Tune in to hear more from Simon on how he thinks about balance when working with agencies, how he’s focusing on sustainability and his priceless tips for career success. See acast.com/privacy for privacy and opt-out information.

"I have a really weird background for a marketer..." As I sat with Ty Shay, hearing about his career path—from Wall Street to P&G to launching Hotwire.com to now, Global CMO for one of the largest Cybersecurity companies in the world—I was reminded that sometimes taking the not-so-obvious path gets you to exactly where you should be. On this episode, Ty and I discuss the challenge of balancing the art of telling effective brand stories with the measurement science of customer engagement - something he refers to as "performance storytelling". And when it comes to protecting more than 50 million customers from growing cyber crimes, Ty believes using "fear is a very limited way to attract customers", despite the behind-the-scenes action of cyber warfare looking close to what you see in the movies. See acast.com/privacy for privacy and opt-out information.

Gail Tifford, Chief Brand Officer of WW International, formerly known as Weight Watchers, has had a very exciting and unusual career! From lawyer to assistant brand manager on Q-Tips (her parents “loved” that moved) to leading global brands at Unilever and now Chief Brand Officer of WW – but wait, there's more. While at Unilever, Gail co-founded #SeeHer with Shelley Zalis, CEO & Founder of The Female Quotient. #SeeHer has already had monumental impact on how women are portrayed in media and has catapulted industry-wide reform in partnership with the ANA and The Alliance for Family Entertainment. With all this momentum and impact, there is no question why we at Adweek tapped Gail Tifford to be Chairwoman of the new Women Trailblazers Council. Tune in to hear Gail’s heart-stopping personal challenge which almost made her pass on the role of Chief Brand Officer of WW International 20 years later. Hear how she’s stayed true to her gut, her 3 critical career tips and how she is now impacting lives across th

Heidi Browning, CMO of the National Hockey League (NHL), first inspired me to launch the Gen ZEO series after talking with her last year on all the cool ways she was enrolling Gen Z into her brand formula, taking the NHL from the first 100 years into the next 100 years. A lot has happened since that pivotal conversation, including today’s announcement that the NHL officially launched their Power Players council that consists of fans ages 13 to 17. Tune in to hear how Heidi has been busy weaving together a number of new innovations into the NHL fan experience, like the glowing puck data center and sports betting as well as how Hockey is truly a team sport both on the ice and off the ice. See acast.com/privacy for privacy and opt-out information.

Emily Culp, President of Cover FX Skincare knows what it takes to move from CMO to President. From starting her career on the agency side with Digitas and Ogilvy, to leading digital and omni-channel marketing for brands like Clinique, Unilever and Rebecca Minkoff to the CMO of Keds, Emily is not one to shy away from stretch-opportunities. On this episode, Emily talks about the importance of finding and joining a board that is the right fit – in commitment, expectations and chemistry – and how that helped prepare her for her now role as President. Tune in to hear about her search for "purple squirrels", the difference between weight lifting and meditation, and the wonderful quote she leaves us with at the end. See acast.com/privacy for privacy and opt-out information.

When Seth Freeman, CMO of Buffalo Wild Wings, reached out and asked if I wanted to talk Sports, Bars, Wings and Beer, I mean come on, how could I resist? His ferocious excitement around how he was rejuvenating the Buffalo Wild Wings brand to become the Great American Sports Bar had me completely intrigued. The former Wall Street darling brand seemed to have lost its way and Seth is on a mission to bring it all back with ROAR. Literally, tune in and you’ll hear Seth ROAR. Join us in this fun adventure through how Seth created a new brand architecture and is actively tearing down old walls while opening up new spaces with his marketing and agency teams and the 80,000+ employees, aka brand ambassadors, to bring back free-spirited camaraderie. See acast.com/privacy for privacy and opt-out information.

“There's something very special about working in a category that has so much impact on people's lives.” Meredith Verdone, CMO of Bank of America, unequivocally loves her job. And with 20 years of experience with the bank, Meredith has not only seen growth in her role – now taking on all brand, media and creative strategy for the enterprise – but also in the way the brand connects with consumers on the sometimes sticky subject of money. See acast.com/privacy for privacy and opt-out information.

Debra Bass, Global CMO and US President of Nuvo is not only an authority on village movements, she’s led and been supported by villages of all kinds in her unconventional career. Growing her marketing expertise through AT&T, Procter & Gamble, Bristol Myers Squibb, Panasonic, followed by 15 years at Johnson & Johnson, Debra is now making another unconventional move to lead Nuvo, a radical new technology company focused on reinventing pregnancy care for the 21st Century. Tune in to hear her incredible career tips as well as some fun personal learnings from her global travels. See acast.com/privacy for privacy and opt-out information.

Cynthia Chen, CEO of General Mills China, is on the cutting edge of all things “China fast” and radically different marketing approaches to grow a global brand. In a world where Häagen-Dazs, owned by General Mills in China, is considered a lifestyle brand that earns 2.4B impressions in a single event, and where red pleather pants and dumpling-decorated red hats are co-created with General Mills and their partners, it’s easy to think you are living in an alternative universe. Tune in to hear how Cynthia is setting new standards for partnerships, growth, risk, speed and role models in the C-Suite. See acast.com/privacy for privacy and opt-out information.