Inbound After Hours

SPECIAL: In this episode of Avidly Talks, the team reflects on the past year, discussing the impact of AI on marketing, the challenges of capturing attention in a saturated market, and the evolving role of social media platforms. They share personal insights and predictions for 2025, emphasizing the importance of building relationships and trust in a digital world. The conversation highlights the need for marketers to adapt to rapid changes and focus on authenticity and connection with their audience. | Avidly Talks, marketing, AI, content saturation, social media, audience engagement, trends, authenticity, newsletters, digital marketing |

In this episode of Avidly Talks, Paul and Danielle discuss the significance of community in B2B marketing, particularly through the Exit 5 community. They explore the challenges faced by in-house marketers, the role of peer learning, and the integration of AI in marketing strategies. Danielle shares insights on how the Exit 5 community fosters collaboration and support among marketers, addressing feelings of isolation and providing valuable resources for professional growth. In this conversation, Danielle discusses the integration of AI in content creation, the dynamics of the B2B marketing community, and the importance of building relationships through newsletters. She emphasizes the need for strategic planning in marketing budgets for 2025 and warns against random acts of marketing that lack direction. The discussion highlights emerging trends in B2B marketing, including a shift towards more personalized marketing experiences and the value of actionable insights in newsletters. Want to get help from the wo

This week, we're joined by Keira Penney from Great Influence and former Head of Creative at the massively popular Girls in Marketing, a 300k strong community. We discuss the evolving landscape of personal branding, particularly in the context of social media and employee advocacy. Keira shares her journey from working at Girls in Marketing to her current role at Great Influence, emphasizing the importance of understanding personal branding as a means of connecting with people. They explore the significance of employee advocacy in building trust and reach for brands, the common pitfalls in personal branding efforts, and the need for authenticity in professional settings. The discussion also touches on the shift from traditional search engines to social media platforms for content consumption and the future of personal branding strategies. Keira Penney on LinkedIn: https://www.linkedin.com/in/keira-penney/ Avidly HubSpot Solutions on LinkedIn: https://www.linkedin.com/company/avidly-hubspot-solutions/

Paul and Rachel discuss the intricacies of building and managing teams in a marketing context, particularly in a remote work environment. Rachel shares her experiences in team structure, the importance of communication, and the challenges of leading a global team. They explore the significance of one-on-one meetings, maintaining team culture, and the nuances of hiring and managing diverse teams across different regions. In this conversation, Rachel Leist discusses the challenges and strategies of managing remote teams, emphasizing the importance of communication, building connections, and fostering a culture of curiosity and openness. She shares insights on adapting to remote work, the significance of providing context for tasks, and the necessity of welcoming new team members effectively. Rachel also highlights the value of asking questions and maintaining a strong team culture to drive business results.

'Your brand is the path of least resistance to revenue.' Paul and Kate DiLeo discuss the significance of branding and introduce the concept of the Brand Trifecta, which consists of a tagline, a value proposition, and differentiator statements. Kate emphasizes that a strong brand is essential for driving revenue and that understanding your audience is crucial for effective branding. The conversation covers how to craft compelling taglines, the importance of differentiators, and when to reassess your brand strategy. Kate provides practical insights and frameworks that can be applied across various marketing contexts. Learn more at www.katedileo.com and connect at www.linkedin.com/in/katedileo/

In this conversation, Erik discusses the critical importance of attention in marketing, particularly in the digital age where attention spans are shrinking. He emphasizes the need for brands to adapt their strategies to capture attention quickly and effectively, highlighting the challenges faced by both small and large brands. Erik also shares insights on common advertising mistakes and the necessity of a dual approach to customer engagement, combining quick, attention-grabbing tactics with deeper storytelling for more complex products. He introduces his upcoming book, which aims to guide brands in navigating these challenges and optimizing their marketing strategies. Takeaways Attention is crucial for effective advertising. Digital ads are often only viewed for two seconds. Brands must simplify their messages to capture attention. Niche marketing can limit growth for small brands. Large brands face challenges in wasteful advertising. Distinctive branding helps in quick recognition. Brands need to bal

Paul interviews Richard White, the founder and CEO of Fathom.video, a free AI note-taking app that records, transcribes, and highlights calls. Richard discusses the unique features of Fathom, its user experience, and how it helps reduce stress and enhance efficiency in meetings. He also shares insights on the broader applications of Fathom beyond sales, the story behind its creation, and the future of AI in communication. Want to get help from one of the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions

In this conversation, Paul chats with ex-HubSpot Inbound Professor, Lisa Stappert. They discuss the nuances of translating content for different audiences, particularly focusing on the German market. They delve into the challenges posed by European regulations on AI, especially concerning data privacy and GDPR. Lisa shares insights on how to help customers navigate their fears around AI tools, emphasizing the importance of understanding the tools' capabilities and limitations. They also explore the evolution of AI in daily life, the distinction between generative AI and traditional AI, and the future of AI integration in marketing. Finally, they provide practical tips for effectively using AI tools to achieve specific goals. What can we do for you and your business? Let's chat! ⁠⁠⁠https://www.avidlyagency.com/hubspot⁠⁠⁠ ⁠Follow us on Linkedin here⁠

Yamini Rangan, CEO of HubSpot, sits down with Avidly HubSpot Solutions to talk about an ever changing business landscape and how to keep up. Yamini shares the secret to understanding your customers true needs and how they always keep their customers needs at the forefront of HubSpots product development. What can we do for you and your business? Let's chat! ⁠⁠⁠https://www.avidlyagency.com/hubspot⁠⁠⁠ ⁠Follow us on Linkedin here⁠

Hear from the Head of Growth at HubSpot: Rory Hope. How to tackle your SEO strategy for the next year, 2025. How do you rank on Google in this new era of AI? All this and more will be talked about in this insightful episode of Avidly Talks: Marketing, AI and SEO. In this episode, Paul Mortimer and Rory Hope (Head of Growth at HubSpot) discuss the significant changes in digital marketing, particularly in SEO, due to the rise of generative AI. Rory shares insights on how Google's unpredictability has increased, the challenges marketers face in maintaining visibility, and the importance of adapting content strategies to focus on quality and expertise. They explore the necessity of leveraging subject matter experts and user engagement signals to enhance content effectiveness. The conversation also touches on strategies for non-content-focused companies and the importance of diversifying marketing efforts beyond Google. What can we do for you and your business? Let's chat! ⁠⁠https://www.avidlyagency.com/hubspot⁠

In this episode of Avidly Talks, Paul and Elias Holm discuss the importance of continuous learning in marketing, the role of curiosity in personal and professional development, and strategies for understanding client needs. Elias shares insights on how to stay updated in a rapidly changing field, the significance of recognizing consumer goals, and effective time management techniques for learning. The conversation emphasizes the need for marketers to dig deeper into consumer motivations and the value of communication in marketing strategies. What can we do for you and your business? Let's chat! ⁠https://www.avidlyagency.com/hubspot⁠ Follow us on Linkedin: ⁠https://uk.linkedin.com/company/avidly-hubspot-solutions⁠

In this episode, Paul interviews Jesse, the CEO of Avidly, about the future of sales and marketing in the face of AI and data management. They discuss the challenges and opportunities presented by new technologies, the importance of ethics in AI, and the need for authenticity in customer engagement. Jesse emphasizes the power of storytelling and the role of sustainability in brand reputation. He advises leaders to start using AI tools and to surround themselves with knowledgeable peers.

In this episode, Paul and Dennis discuss their key takeaways from the INBOUND 24 conference and share the notes from their favourite talks, focusing on the impact of AI in marketing, effective video and email strategies, the importance of building trust over leads and maximising the value of events. They emphasize the need for human connection in a tech-driven world and share practical insights for marketers to implement in their strategies.

In this exciting episode of Avidly Talks, we dive deep into the evolving world of SEO and AI with renowned expert Marie Haynes. As AI continues to shape the landscape of search engine optimization, businesses and marketers alike are scrambling to stay ahead of the curve. Marie, known for her expertise in Google’s search algorithms, shares her insights on how AI tools like ChatGPT and Google’s advancements are transforming SEO strategies, ranking factors, and content creation. We explore how AI is reshaping search results, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), and what marketers can do to future-proof their websites. Whether you’re an SEO specialist, content creator, or business owner, this episode offers actionable insights on what to expect and how to adapt to the changes coming to the world of search. Links: Marie Haynes: https://www.mariehaynes.com/ The Search Bar Community: https://community.mariehaynes.com/about

JD Sherman, Advisory Board Member at Avidly and former COO of HubSpot, sits down to talk about HubSpot's growth journey with Joakim Fagerbakk. JD shares key factors in HubSpot's success and how important it is to listen to your customers.Links: ⁠⁠Avidly Hubspot Solutions⁠⁠⁠JD Sherman Linkedin⁠⁠⁠Follow us on Linkedin here!

We wish we'd found this recording location earlier in the week - we've got seats and everything! Dennis discusses the best talk ever that he had just watched and the other key learning of the week gets a mention too: making human connections.

What are the chances?! We didn't share our day's main learnings before hitting record and they're both related to brand growth! Mad. Plus, what are the chances that Camilla from TRY, our parter working on Nordic Growth Summit, would drop in and give us a cameo guest appearance. Head to www.nordicgrowthsummit.tech

Breakdown of the day's learnings and news from INBOUND 24. What is Breeze and how's it better than HubSpot AI? 'What the jeff is an AI Agent?' is finally answered. Plus other tidbits and tips from the day's action at INBOUND 24, such as why MOFU content is going to be VERY important. For the full product showcase, visit hubspot.com/spotlight

Paul and Dennis discuss the lessons from Partner Day ahead of INBOUND 24 and preview the opening keynote. They also share what the vibe is like this year, discuss some of the brand activations, and discuss the importance of just being human.

Jay Schwedelson, the B2B email marketing expert, talks about the importance of email lists and the impact of AI on email marketing. He discusses the value of a reliable email list, strategies for growing the list, and the challenges of maintaining a healthy database. Jay also explores the impact of AI on email sorting and the need for more human-centric email marketing. Jay shares tips for creating effective email newsletters, including the use of personalisation and injecting humanity into the content. The conversation concludes with a discussion on metrics to focus on and common mistakes in B2B email marketing. Takeaways An email database is the most valuable asset a company has, as it allows direct communication with prospects and customers. Growing and managing an email list is crucial, as there is a natural attrition rate of about 20% per year. To grow an email list, marketers should leverage tactics like pop-up contact captures and social media engagement. The future of email marketing involves m