Inbound After Hours

Jay Schwedelson, the B2B email marketing expert, talks about the importance of email lists and the impact of AI on email marketing. He discusses the value of a reliable email list, strategies for growing the list, and the challenges of maintaining a healthy database. Jay also explores the impact of AI on email sorting and the need for more human-centric email marketing. Jay shares tips for creating effective email newsletters, including the use of personalisation and injecting humanity into the content. The conversation concludes with a discussion on metrics to focus on and common mistakes in B2B email marketing. Takeaways An email database is the most valuable asset a company has, as it allows direct communication with prospects and customers. Growing and managing an email list is crucial, as there is a natural attrition rate of about 20% per year. To grow an email list, marketers should leverage tactics like pop-up contact captures and social media engagement. The future of email marketing involves m