Boost Hospitality Marketing Podcast

Welcome to Boostly Podcast Season 8 Episode 39. This is a recap of my interview with Moriya Rockman where we talked about how AirBnB and Booking.com treated their hosts during COVID-19. Recording date: Tuesday, 5th May *Please note events and news might have changed since the recording* 01:10 About Moriya 01:40 Moriya's opinion on AirBnb and Booking.com's action 03:40 All about luxury house work 06:00 How Moriya built up partnerships 08:30 Moriya's presentation 13:30 How Moriya is helping luxury property managers 15:20 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 38. This is a recap of my interview with Dan Knowlton where we talked about how to create content for Linkedin. Recording date: Monday, 4th May *Please note events and news might have changed since the recording* 02:40 The moment Dan started taking Linkedin seriously 03:30 Biggest misconception about Linkedin 04:10 Linkedin ranking in terms of other social media platforms 04:30 Where Dan is more active on 05:10 Biggest mistake that people make on Linkedin 06:10 Dan's posts on Knowlton's business page 07:10 Dan's tips for business owners\ 07:50 Hashtags on Linkedin 08:50 How to use Linkedin to network 13:10 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 37. This is a recap of my Facebook live video where I talked about the benefits of email marketing. Recording date: Friday, 1st May *Please note events and news might have changed since the recording* 03:00 About Email Marketing 07:00 How to send an email 11:00 How often should we send emails? 13:00 How to do email marketing around GDPR 15:00 Free email template 16:00 More free advice • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 36. This is a recap of my Facebook live video where I talked about proactive things you can do now to get bookings after the lockdown. Recording date: Friday, 1st May *Please note events and news might have changed since the recording* 02:30 Fuel Travel Stats 05:10 90% of people in lockdown 07:40 The Caveman Video 12:10 The 8 Types of Travelers during lockdown 14:20 Accommodation for key workers 18:00 Ask your guests to post about you • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 35. This is a recap of my interview with Harry Hugo and The Hotel Man where we talked about influencer marketing. Recording date: Friday, 1st May *Please note events and news might have changed since the recording* 00:20 About influencer marketing 02:40 About Harry Hugo of Goat Agency 07:50 Harry's advice to small business owners 10:40 How to start the conversation with influencers 14:40 About Manny, The Hotel Man 17:20 The moment Manny noticed his guests 18:40 The moment Manny realized this could be a marketing strategy 21:00 Manny's advice to get started • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 34. This is a recap of my interview with James Sinclair where we talked about our message to the Prime Minister. Recording date: Thursday, 30th April *Please note events and news might have changed since the recording* 01:30 About James 03:15 A good sign for the UK people 04:30 A letter to the Prime Minister 06:00 The Seven-Step Plan 13:00 What you can do to help 14:20 About Marsh Farm 17:40 James' message to hospitality owners 18:50 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 33. This is a recap of my interview with Jasper Ribbers where we talked about how to get paid for your pad. Recording date: Wednesday, 29th April *Please note events and news might have changed since the recording* 01:40 About Jasper 02:40 How Jasper ended up on short-stay accommodation 06:00 What Jasper learned in his blogging days 06:50 The moment Jasper decided to go all in on this new venture 08:05 Jasper's book 10:10 How Jasper met Eric of AirBnB 12:00 A mistake that hosts make when they get started 12:20 Questions for Jasper's students 13:00 International travel in the midst of a pandemic 16:30 How Jasper envisions international travel 17:40 Advice to hosts with international guests 20:40 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 32. This is a recap of my interview with Christine Myer of Noiseaware where we talked about branding. Recording date: Monday, 27th April *Please note events and news might have changed since the recording* 02:00 About Christine 03:40 What target audience means 06:00 Advice from Christine 07:50 Your WHY 09:00 Additional tips about discovering your brand 10:30 Why hosts should look to stand out 12:20 Christine's advice on taglines 14:00 Some mistakes that people make when posting online 19:00 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 31. This is a recap of my with Callum Morgan where we talked about the things to do when you can't take guests yet. Recording date: Friday, 24th April *Please note events and news might have changed since the recording* 01:40 About Callum Morgan 02:50 Quickfire Questions 08:10 How affected was Callum's properties 10:20 The proactive things Callum did 12:10 Callum's property 13:10 Callum's advice to their clients 14:25 How Callum helped a local business go online 16:40 What Callum is currently creating • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 30. This is a recap of my interview with Eric Moeller and we talked about the future of AirBnB. Recording date: Friday, 24th April *Please note events and news might have changed since the recording* 02:20 About Eric Moeller 04:00 The advice Eric wished he received when he was starting his business 07:50 The common mistake that hospitality owners are making 09:50 Hospitality and tourism situation in the USA 18:00 How Airbnb handled the COVID-19 crisis 24:00 The future of AirBnb 29:50 Eric on acquiring hotels 33:40 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 28. This is a recap of my interview with Anurag Verma of Pricelabs and we talked about how to price your property post COVID-19. Recording date: Wednesda 21st April *Please note events and news might have changed since the recording* 02:25 About PriceLabs 07:15 The change in bookings 12:50 Tips from Anurag 24:20 Pricelabs data 28:00 Get Pricelabs reports for free 29:45 Upgrade in Pricelab and get more amazing features 34:20 Syncing with PMS 38:40 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 27. This is a recap of my interview with Chris Taylor and we talked about hidden Instagram tactics. Recording date: Tuesday 21st April *Please note events and news might have changed since the recording* 02:10 About Chris Taylor 03:40 About Instagram 05:30 How Chris used hashtags in Instagram 06:40 Hashtag sets that Chris uses in Instagram 07:30 Where to put hashtags in Instagram 08:10 How to identify best hashtags to use 09:50 Biggest mistake that people are doing on Instagram 12:00 Chris' experience on sharing his first video 14:50 Chris' big Instagram tip 17:30 One advice that Chris does not agree with 19:50 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 26. This is a recap of my interview with Lloyd Knowlton and we talked about why now is the best time to start a podcast. Recording date: Monday 20thth April *Please note events and news might have changed since the recording* 02:30 About Lloyd Knowlton 03:50 How Lloyd started in digital marketing 05:50 How Knowlton worked with former cllients 07:00 The idea of starting a podcast 10:20 The pressure to create good content 12:30 About Live videos 14:50 Simple steps to do a podcast 16:20 Benefits of starting a podcast 20:00 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 25. This is a recap of my recording where I talked about email marketing. Recording date: Friday 17th April *Please note events and news might have changed since the recording* 01:30 What this talk is all about 05:50 Email statistics 06:40 How to send emails correctly 10:10 About GDPR 11:30 Email Marketing Tools 12:50 Write your email well 14:10 Boostly emails 14:50 Consistency is the key 15:30 The best time to send an email • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 24. This is a recap of my interview with Chris Baxter of Supercontrol and we talked about cancellations. Recording date: Thursday 16th April *Please note events and news might have changed since the recording* 03:00 About Chris Baxter 04:00 The lockdown situation 04:40 About MasterCancel 08:30 How to sign-up in MasterCancel 10:30 Would it cover cancellations due to COVID-19? 11:50 SuperControl exclusivity in UK and Europe 12:20 About SuperControl 15:10 Get started with Supercontrol 17:00 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 23. This is a recap of my interview with Alix Hecht of Wishbox and we talked about using text messaging to communicate with your guests. Recording date: Wednesday 15th April *Please note events and news might have changed since the recording* 02:15 About Alix of Wishbox 03:10 Wishbox clients 04:10 The importance of texting 04:50 On Upsells 06:25 How does Wishbox help 07:05 On maximising WhatsApp 12:50 How Wishbox is helping its members during the Coronavirus crisis 17:10 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 22. This is a recap of my interview with six hospitality owners who shared stories during the Coronavirus crisis. Recording date: Tuesday 14th April *Please note events and news might have changed since the recording* 03:20 How Andy Gannett started in the hospitality industry 04:10 Andy's experience when the Coronavirus started to peak 07:30 Occupancy level this year as compared to last year 08:50 Andy's tip to get direct bookings 10:40 About David Diack 11:30 David's business life when Coronavirus started 13:20 David's tip to hospitality owners 14:50 What David did to help the business 16:50 About Georgina Bearman 18:20 The business pivot that Georgina made 19:40 The extra pivot 22:30 Georgina's tip to bring in extra income 23:15 About Matt Ward 25:50 Proactive things that Matt did 27:30 Matt's advice 28:50 On payment holiday 31:20 About Tania King-Mohammed 32:10 Tania's business when Coronavirus hit 36:10 Tania's normal guests before Coronavirus 36:40 The first

Welcome to Boostly Podcast Season 8 Episode 21. This is a recap of my interview with Simon Soar about we can give hope in a post-COVID-19 world. Recording date: Monday 13th April *Please note events and news might have changed since the recording* 02:40 About Simon Soar 03:30 Biggest change from the Jersey government 05:00 The situation of hospitals in Jersey island 06:00 The situation of hospitals in Jersey island 07:20 UK may have had the virus at the end of 2019 09:00 Success stories on Jersey Island 10:00 How Jersey government dealt with COVID-19 12:00 About Jersey petitions 13:20 Simon's message to hospitality community 15:40 Simon's current daily life 17:00 Simon's confidence for the Jersey tourism 18:10 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 20. This is a recap of my interview with Noah Kagan about how businesses like yours should be utilising email. Recording date: Friday 10th April *Please note events and news might have changed since the recording* 02:20 About Noah Kagan 03:00 About Sendfox 06:40 Little tips from Noah to make things quicker 13:40 Free things where you can put your attention to 16:20 Podcast advice to hospitality owners 23:00 Success stories from Noah 26:30 Quickfire questions • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast

Welcome to Boostly Podcast Season 8 Episode 19. This is a recap of my Facebook live video where I discussed the things that you can offer your guests to book direct during the Coronavirus crisis. Recording date: Thursday 9th April *Please note events and news might have changed since the recording* 03:50 About Sabrina and Rosberg House 08:50 Let's dig in the website 17:10 Quick check on social media 20:30 Quick look on Google • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://BookdirectMap.com • https://Boostly.co.uk/podcast