Marketing Mistakes (and How To Avoid Them)

In this episode, Stacy sheds light on the survey our agency launched on entertainment marketing that was created to better understand market perception on product placement and celebrity endorsements 

In this episode, Stacy sits down with Mariya Palangian, who is the CEO and founder of GlobFly, a company that specializes in targeted city takeovers, and Roma Leaf, a health and wellness brand that focuses on the benefits of CBD. Mariya shares with Stacy her experience in city takeovers, and discusses how keeping it local has helped her health and wellness brand grow. She tells brand owners that in order to successfully accomplish a city takeover, it's important for them to focus on the needs of the community, and partner with its influential people.

Stacy talks with you about how award shows have become a great marketing opportunity for brands. She discusses the best way to leverage opportunities like The Oscars, and what makes it such an incredible platform for companies looking to spread awareness of their products or services through TV ads during major events.

In this episode, Stacy sits down with Mari-Liis Vaher, who is the CEO of Powerful Marketers, where she helps businesses, around the world, strengthen their teams and relationships. The two discuss Mari-Liis' holistic approach to marketing, as well as the tools she uses to help her clients find success. Mari-Liis reminds marketers that creating a balance between your personal life and your professional life helps you do more, perform better, and become a stronger asset to your team. 

In this episode, Stacy discusses the importance of a Public Relations plan for your brand.

In this episode, Stacy sits down with Melissa Howell, who is the Director of Client Partnerships at Wilkins Media, an out of home specialist firm based in New York City. The two discuss Melissa's unique, millennial perspective of an old school industry, and how she convinces digital and social heavy brands to take a chance on out of home advertising.

In this episode, Stacy shares 9 successful ways to leverage a brand’s product placement exposure through their own social and digital universe.

In this episode, Stacy sits down with Margarita Monet, who is the founder and lead vocalist of the rock band, Edge Of Paradise.  The two discuss Margarita’s experience as a musician, as well as how marketing and social media have been important tools to driving the band’s success.

In this episode, Stacy sits down with Mickie Kennedy, who is the President of eReleases, a traditional press release distribution company that helps small businesses, authors, and startups increase their visibility and credibility. The two discuss what tips and tricks you should use to create an eye-catching press release that will help move the needle for your brand.

For our 251st episode, Stacy sits down with Dylan Ogline, who is the founder of Ogline Digital. The two will be talking all things digital marketing, and Dylan will offer his perspective on direct response advertising, as well as how it leads to business growth.

In this episode, Stacy sits down with Eric Colbert, who is the COO and partner of Spark6, a creative agency that specializes in leveraging technology to help drive business goals. The two discuss what steps business owners need to take when trying to develop their own app.

In this episode, Stacy sits down with Mike Begg, who is the Co-founder and Chief Strategist of AMZ Advisors, a full-service eCommerce consultancy. The two discuss how to maximize your sales on Amazon, as well as all there is to know about finding success in eCommerce marketing.

In this episode, Stacy interviews Hollywood Branded client point Vatche Arabian, Director of Content Marketing at FLIR Systems on why product placement in TV, Film and Music and branded content with Influencers, works as a core marketing strategy for FLIR thermal cameras.

 In this episode, Stacy sits down with Andrew Rey who is the CEO of Flow Business Funding, as well as the best-selling Author of Entrepreneurial Money Secrets: Unlock the Power of Corporate Credit to Leverage Access to Business.  The two discuss how to obtain corporate credit in order to grow your business, without ruining your finances.

In this episode, Stacy sits down with Terry Hale, who is an expert in commercial real estate investing as well as an author of educational curriculums and trade and business magazines.  The two discuss how Terry has used educational marketing to build his brand and gain a multitude of clients.                                                                                                  

In this episode, Stacy sits down with Hamlet Azarian, who is the CEO of LinkSignal, where he uses his marketing, technical, and operational skill sets to deliver long-term scalable growth to companies of all sizes. The two discuss what SEO Strategies can be used to drastically increase monthly traffic, as well as what type of growth hacks you should be using in order to effectively and efficiently grow your startup.

In this episode, Stacy sits down with Tim Fitzpatrick, who is the founder and President of Rialto Marketing.  The two discuss how important it is to have a plan and know the fundamentals when trying to market digitally.  That being said, Tim believes that marketers can find more success by being organized and sticking to the basics!

In this episode, Stacy sits down with Susan Webber Gatto, who is the president of SWG Consulting. The two discuss how content creators can fund their programming through sponsorships and product placement, as well as the errors that many producers and brands make along the way.

In this episode, Stacy sits down with Lou Carlozo, who is the Founder and President of Carma Productions.  The two talk about what steps you need to take in order to win the content war, and how to "pull" instead of "push" so you can create your best material.  

In this episode, Stacy sits down with Ira Maher, the Vice President of The Basement, an integrated agency that studies data to uncover insights that enable strategic, targeted, and effective marketing and advertising campaigns.  The two discuss Ira’s passion in leveraging the convergence of marketing, technology, data and automation to optimize the customer experience and maximize long-term business outcomes.