Marketing Mistakes (and How To Avoid Them)

In this episode, Stacy shares six steps you need to know to start working with social influencers.

In this episode, Stacy discusses the importance of social media influencers and their impact on a brand's sales.

In this episode, Stacy shares ten reasons why brands utilize product placement as part of their marketing and advertising strategies.

In this episode, Stacy shares tips on how to get major consumer engagement by strategically partnering your brand with an entertainment property.

In this episode, Stacy discusses what to do after your brand completes an influencer marketing campaign.

In this episode, Stacy discusses why production placement provides an advertising solution to the clutter and fragmentation of television today.

In this episode, Stacy shares three reasons why micro-influencers create affordable influencer marketing that gets engagement.

In this episode, Stacy discusses the history of product placement, where the business is today and how productions can become better partners to brands.

In this episode, Stacy discusses how Hollywood celebrities are leveraged by international companies for global endorsement campaigns, and shares some of the top brand celebrity endorsements around the world.

In this episode, Stacy discusses opportunities to use product placement to market to Baby Boomers and those late Gen Xers to make your sales soar.

In this episode, Stacy discusses whether the business of product placement is best kept a secret.

In this episode, Stacy shares the reasons why entertainment marketing is a long game as opposed to a short one and the benefits of having just a little patience as a brand marketer to build this marketing practice into one that has high payoffs.

In this episode, Stacy discusses the importance of a Public Relations plan for your brand.

In this episode, Stacy discusses how to best utilize your budget for a social influencer campaign and shares an 8 step guide onwhat you need to know before undertaking such a campaign.

In this episode, Stacy discusses the risks of social influencer marketing, and how to manage your boss’s expectations on what results to expect.

In this episode, Stacy discusses why programmatic advertising won’t work for product placement.

In this episode, Stacy shares 7 tips on how to partner with a celebrity using their social media platforms.

In this episode, Stacy explains how you can go about getting your brand on a TV talk show.

In this episode, Stacy talks about how your brand can use music video product placement to get great exposure, reaching potentially hundreds of millions of people.

In this episode, Stacy shares information about a real life case study demonstrating how brands can secure product placement trade out opportunities in Hollywood.