Marketing Mistakes (and How To Avoid Them)

In this episode, Stacy sits down with seasoned entrepreneur and consultant, Thor Conklin of Peak Performance Group. The two discuss how to make a business more profitable, and why he qualifies the psychology of success in one word: “Execution”!

In this episode, Stacy sits down with entrepreneur, Molly Rose Speed. The two discuss how effectively a Virtual Assistant can augment your efficiency and how to best outsource the perfect helper for your business.

In this episode, Stacy sits down with filmmaker and director, Justin Purser of Olio Creative. The two discuss Justin's tremendous background in writing music video treatments and what it has taught him about making successful brand integrations with music videos and influencers. 

In this episode, Stacy discusses how to take advantage using vintage logos or brand packaging as placement to stand out from the competitors and increase sales.

In this episode, Stacy sits down with Courtney Jackson, the integration and trade out producer of the Emmy Award winning Steve Harvey Show. The two discuss Courtney’s career in brand integration and how brands can make the most out of talk show partnerships. Courtney's LinkedIn

In this episode, Stacy sits down with founder and CEO of Emerald Lake Books, Tara Alemany. The two discuss methods on how to best market your book, and how writing and publishing a book helps demonstrate your expertise and credibility.

In this episode, Stacy sits down with the product manager at HypeAuditor, the seasoned Yaro Pat. The two discuss how to find the most efficient and authentic influencers for your marketing campaign, and they dive into methods on how you can detect and combat influencer fraud on Instagram.

In this episode, Stacy sits down with the founder of Gentleman of Technology and Call for Content, Michael Greenberg. The two discuss their experience as podcasters and the importance of Authority Marketing: why it’s important, how to use it, and which ways to do it right.  

In this episode, Stacy sits down with copywriting veteran and consultant, Nick Usborne. The two discuss Nick’s extensive background working as a copywriter, and they reveal how to avoid traditional sales copy by using an honest and transparent voice.

In this episode, Stacy sits down with experienced media professional, Alex Lyman. The two discuss how to sell yourself as an industry expert and thought leader, and they cover the important role that honesty, transparency, and building trust play in promoting your brand.

In this episode, Stacy sits down with the creative director and founder of Spark Collaborative, Linsi Brownson. The two discuss how to fight against business burnout, and Linsi shares the proper ways to train your mind to strategize using out of the box tactics.

In this episode, Stacy sits down with podcaster and  CEO of The Unstoppable CEO Podcast, Steve Gordon. The two discuss Steve’s extensive career as both a CEO and a consultant, and the pair shed light on what Steve considers to be the most powerful tool for any CEO to have. 

In this episode, Stacy sits down with savvy business expert and author, David Barnett. The two discuss David’s wealth of knowledge regarding buying and selling businesses, and he even provides insight suggesting why you should keep your business selling dreams a secret.

In this episode, Stacy sits down with coach and consultant, Kelli Cooper. The two discuss common misconceptions surrounding the law of attraction, and they’ll even explain how to apply the law of attraction principles all aspects of your business.

In this episode, Stacy sits down with email marketer and the founder of Savvy Simple Marketing, Lakisha Sarbah. The two discuss Lakisha’s passion for empowering women in business, why email marketing is alive and well, and how you can master the art of marketing automation

In this episode, Stacy sits down with the founder and CEO of Choose People, Kris Boesch. The two discuss Kris’s book “Culture Works: How to Create Happiness in the Workplace,” and together they show how to create a culture that drives a powerful employment brand.

In this episode, Stacy sits down with eCommerce coach Anton Kraly. The two discuss Anton’s best practices for digital marketing to drive eCommerce businesses, why Facebook ads shouldn’t be your main source of traffic, and how to add 30% to your monthly revenue with email marketing campaigns.

In this episode, Stacy sits down to chat with virtual reality advocate and Ryff CEO, Roy Taylor. The two discuss Roy’s passion for artificial intelligence, and their discussion provides further insight into how artificial intelligence is already being used to maximize product placement opportunities.

In this episode, Stacy Jones, Hollywood Branded's CEO shares 5 of the most asked questions regarding the PR stemming from Starbuck's perceived product placement appearance in Game of Thrones, and the resulting worldwide PR phenomena.

In this episode, Stacy sits down with international keynote speaker and digital marketer, Sally Hendrick. The two discuss Sally’s extensive experience working in target market research, and Sally shares her best tips for making Facebook ads work for your brand.