Marketing Mistakes (and How To Avoid Them)

In this episode, Stacy unveils the crafted strategies that allow luxury brands to seamlessly integrate with entertainment content and celebrities, creating a winning formula for success --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

In this episode, Robin and Stacy chat about innovative and effective marketing and branding strategies. About Robyn Eagles Robyn is the principal strategist of GTMSC, a go-to-market strategy and communications firm specializing in helping businesses grow through strategic consulting and communications. With 24 years of marketing expertise, Robyn has led Innovation Marketing at Acura and Communications and PR at Honda and Kelly Blue Block, Head of Communications and Marketing at Skyrsye, and lived agency life at Fleishman–Hillard managing various entertainment and technology accounts including Seagate, Mitsubishi, and Sony Entertainment. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

In this episode, Stacy and Chris talk about how businesses can maximize their marketing budgets to create campaigns that are impactful. About Chris Knock Chris is the Founder and CEO of Gallant, a strategy and design studio dedicated to building brands for a better world. With over 10 years of digital expertise, Chris is known for using strategic planning and design principles to transform brands for startups and small businesses. He’s led the development of nationally recognized campaigns for iconic brands and nonprofits, including Ace Hardware, Hyatt Hotels, Lowe’s Home Improvement, and The Christopher and Dana Reeve Foundation. As a frequent speaker at the University of Texas, Austin, and author of “ The Practical Pocket Guide to Account Planning”, Chris actively shares his vision on how to craft brand strategies to drive positive change. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollyw

In this episode, Stacy and Darren share about the 5 pillars of successful brand implementation planning and the power of well-defined brand plan. About Darren Horwitz Darren Horwitz is the Founder of TenTen, a leading brand implementation firm that helps organizations plan, build, and manage brand change. With over 20 years of experience in branding, advertising and television production, Darren has a proven track record of delivering measurable results in brand optimization. His resume includes an early career working in entertainment at Geraldo, Montel Williams and HBO Cinemax, before moving over to the agency worlds of McCann-Erickson, Interbrand and FutureBrand.With a brand implementation process built to focus on efficiency and optimization, Darren builds client plans and management models from any starting point. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

In this episode, Stacy and Pete chat about how to combine human creativity and curiosity with leading-edge analytics and technology to pave the way for growth. https://hollywoodbranded.com/leading-edge-analytics-and-technology About Pete Sena Pete is the founder of Digital Surgeons, a creative consultancy that helps brands spark and design new opportunities for growth. With nearly 20 years of branding experience, he has led cross-functional teams delivering innovative, bottom-line-boosting activations and multi-channel programs for startups to Fortune 500 companies. Pete firmly believes that experiences build relationships, and relationships build brands. In 2018, he founded ThinkFWD, a forward-obsessed community that empowers leaders forworld-class innovation. His dedication to cultivating and connecting business innovators led him to provide practical education, engaging events, and invaluable toolkits to drive significant progress in people's careers.Pete's exceptional team and innovative thinkin

In this episode, Stacy and Joel dive into how you can leverage LinkedIn to grow your personal brand. About Joel Freund Joel is the Founder and CEO of Fluex Media, a marketing agency with a focus on building personal brands for B2B executives. As an entrepreneur, Joel currently manages some of the largest personal brands on LinkedIn, helping executives maximize their brand visibility and increase their sales leads. His dedication has earned him recognition in leading industry publications such as Forbes, Entrepreneur, PR After Hours, and more. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

In this episode, Stacy and Adam chat about successful marketing strategies for video gaming and effective ways for consumers and fans to connect with iconic brands through compelling content and data-driven insights. About Adam Kraus Adam is the founder of Miniboss Solutions, a marketing consultancy firm specializing in the gaming and entertainment industries. With nearly two decades of experience, Adam is a veteran in the gaming landscape, having worked with distinguished publishers like Striking Distance Studios, Capcom, 2K, Microsoft Xbox, and more. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

In this episode, Stacy and Howard dive into the world of livestreaming hybrid events and share their experiences, insights, and recommendations for tackling these challenges effectively. About Howard Zales Howard is the President of Viridity Entertainment Services, where they specialize in delivering professional-standard live streams and remote productions for a wide range of clients. With over 25 years of experience as a camera operator, Howard has worked on some of the most iconic sports events and high-pressure productions, including Super Bowls, Olympic Games, and Wrestlemania PPVs. Howard has been at the forefront of delivering broadcast-quality live streams and remote recording, creating seamless and engaging experiences for audiences worldwide. His expertise and dedication haveeven earned him a with the prestigious recognition of an Emmy award.Howard's passion for mentoring the next generation of television sports freelancers is equally impressive. He has created "The Broadcast Sports Course

In this episode, Stacy and Jeff dive into the profound impact of storytelling and discuss strategies to assist experts and professional advisors in effectively conveying their messages to achieve tangible outcomes in their businesses and personal lives. https://hollywoodbranded.com/podcast/storytelling-for%20impact-and-influence Jeff Bartsch: Jeff is the founder of Story Greenlight, a company that empowers experts and professional advisors to enhance their messages and achieve impactful results in their business and personal lives through the transformative power of storytelling. With over 20 years of experience in the entertainment industry and online business, Jeff has made a lasting impression on the storytelling landscape. His expertise has influenced content creation for renowned entities such as ABC, NBC, Universal, Disney, Apple, and manyothers. Jeff's insights on storytelling have garnered attention from esteemed publications like Time Magazine, USA Today, and the Associated Press. His perspectiv

In this episode, Stacy and John chat about how to have your business position itself as an expert and stand out in a crowded marketplace. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

In this episode, Stacy and Joseph chat about how to lead with SEO strategy before optimizing your website so that you guarantee success versus accidentally losing your digital status. We’ll learn what works from Joseph perspective, what should be avoided, and how some businesses miss the mark. About Joseph DeVita Joseph is one of the Managing Partners at Moving Traffic Media, an internet marketing agency focused on search marketing, social media, and display advertising. Joe has spent over twenty years working to revolutionize digital marketing and driving business growth and oversees operations, with his expertise stemming from a decade at SapientRazorfish, working with renowned clients like Marriott Hotels and various Fortune 500 companies. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

In this episode, Stacy and Raul talk about strategies for achieving profitable growth and how to transform your business into a scalable machine. About Raul Hernandez Ochoa Raul is the founder and CEO of Do Good Work, a consulting practice that helps independent digital businesses achieve profitable growth. With extensive experience as a digital growth strategist and entrepreneur, Raul is known for helping businesses achieve profitable growth and make a meaningful impact. Raul has tripled the growth of digital businesses, generated millions in revenue, and designed high-performing marketing and sales teams. He has been responsible for driving $50 million in sales and overseeing $25 million in ad spend, and has trained thousands of entrepreneurs through private programs and live events. Raul is also a published author and a sought-after public speaker, sharing his insights and strategies for success. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support th

In this episode, Stacy and Simon chat about how to leverage the power of podcasting and establish networking opportunities for both talent and employers. https://hollywoodbranded.com/proven-strategies-for-building-connection-through-podcasting About Simon: Simon is the Chief Marketing Officer of BC Jobs – a leading job board connecting employers with top talent in various industries. With over 10 years of experience in global marketing, Simon has built a successful career in guiding several B2B organizations on how to leverage the power of podcasts and LinkedIn to establish themselves as thought leaders in their respective industries. As an individual committed to personal growth and empowerment, Simon has continuously shared his knowledge, insights, and enthusiasm with his communities. With a passion for podcasting, he has created two captivating podcasts - Marketing on Mars and Innovators Podcast – that have collectively garnered over an astonishing 750K views. His latest podcast, "Mom," has gai

In this episode, Stacy and Jim about buyer personas’ impact on driving highly effective buying strategies. About Jim Kraus Jim is the President of Buyer Persona Institute, a leading market research and consulting firm. With multiple decades of experience, Jim is an expert in understanding customers and their buying behaviors.Jim leads the development and implementation of their proprietary buyer persona framework, the 5 Rings of Buying Insight to help businesses optimize their marketing and sales strategies by leveraging buyer personas. Actively engaging with his audience through his blog and newsletter, The Buyer Persona Buzz, Jim is also a sought-after podcast guest and speaker. He is currently collaborating with Adelle Revella, on the second edition of the book, Buyer Personas, to expand awareness and enhance understanding of effective buying strategies --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/

In this episode, Stacy and Franco talk about the importance of homeownership and what steps to take to achieve affordable housing. About Franco Perez Franco is the founder and president of Franco Mobile Homes – a leading real estate company offering innovative mobile homes for families. With over a decade of experience in real estate, he has been instrumental in tackling the affordable housing crisis with well-designed solutions. After witnessing his family's struggle during the 2008 financial crisis, Franco was inspired to explore the real estate sector and provide hundreds of families with financial security through inexpensive housing options. Franco is very passionate about sharing this knowledge and firmly believes that homeownership is a key element in building personal wealth. To spread this message, he has written the book, Mobile Homes: The Secret to Ownership, runs the popular YouTube channel, Franco Mobile Homes, and hosts the inspiring podcast, The Mobile Home Movement. Known as an inspirat

In this episode, Stacy and Zach chat about the challenges entrepreneurs face in the digital world and the steps to connect with your ideal audience and build a connection. About Zach Day Zach is the Founder & Creative Director of Brand You Media, a video agency dedicated to empowering purpose-driven entrepreneurs and coaches to make an even bigger massive impact on the world. With extensive experience as a film director, he has helped numerous entrepreneurs unlock their mission-driven story and build content that enables targeted audiences to connect and relate on a whole new level. Zach’s unique three-step process helps clients connect with their ideal audience and build an engaged community around their message. Zach additionally hosts the entrepreneurial podcast, 'Right Now ShowPodcas --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

In this episode, Stacy and Luke Charlton chat about how to drive better results with email marketing and the step-by-step process to win clients using just a concise email. About Luke Charlton: Luke Charlton is the founder of LukeCharlton.com, an agency dedicated to empowering coaches to acquire high-paying clients through strategic paid advertising. With over 8 years of marketing experience, Luke has helped over 1,000 coaches grow their businesses with paid advertising and unveiled the secret of attracting numerous clients with just a 15-minute email. Leaving his comfortable government job in 2013, he established his online coaching business after overcoming numerous trials and errors. Today, Luke's guidance has proven successful for over 4,000 coaches, earning him recognition in esteemed publications like “6-Figure Coaching” and collaborations with renowned ad agencies.Having invested $16 million in advertising and generating $50 million+ in sales, Luke's expertise in copywriting and marketing has

In this episode, Becky and Stacy talk about how to create high-performing content in the new era of ChatGPT and what mistakes to avoid when doing original research. About Becky Lawtor Becky is the Founder and Chief Research & Content Officer at Redpoint, a B2B research agency specializing in data-driven storytelling that boosts brand authority and awareness. Having collaborated with top brands like Adobe, IBM, Samsung, and Zapier, Becky has delivered impactful, expert-driven, and data-supported content that leaves a lasting impression. With her strategic content methodology, she boosts her clients' lead-generation efforts and establishes their research as credible sources, earning recognition from respected organizations like Gartner. Using AI tools such as Chat GPT, Becky delivers unique, tailored, data-driven content that sets her clients apart in the competitive marketplace --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: ht

In this episode, Stacy and Kevin chat about practical tips for driving profitable growth and how to improve customer experiences through collaborative relationships. About Kevin Roy: Kevin Roy is the founder and CEO of Green Bananas SEO, a leading digital marketing agency specializing in driving organic search engine optimization results to help businesses succeed online. With over 24 years of experience in digital marketing, Kevin has built a successful career by providing visionary strategies for profitable growth. He has a proven track record across various industries, consistently delivering millions of dollars in revenue for both private and public organizations.Kevin excels in building collaborative relationships that improve business outcomes, enhance customer experience, and drive annual profit margins. His dedication to assisting national brands in achieving higher conversions has earned his agency a well-deserved spot among the Inc 5000's Fastest Growing Companies. Kevin brings his deep knowle

In this episode, Stacy and Susan chat about how to shine in the media spotlight and build your brand to become a highly recommended guest on top-rated news series, podcasts, and across media! Check the full transcript here About Susan Harrow: Susan is the CEO of Harrow Communications where she has spent over 33 years providing media training and honing communication skills for authors on national book tours, and developing executive presence for both corporate leaders and entrepreneurs around the world. Susan has trained thousands of clients worldwide on how to interact and be comfortable with the media. Her methods are based in neuroscience, martial arts + mindfulness based practices, with the goal to speed your comfort + confidence for media interviews. As a media trainer, marketing strategist, and author of the best-selling book – Sell Yourself Without Selling Your Soul, she’s been called the “Go To Girl” for getting on Oprah. Susan today specializes in working with socially conscious businesses to get th