Sinopsis
A podcast by a jewelry designer for the jewelry industry. Tracy Matthews is a successful, bespoke fine jewelry designer and the co-founder and CEO of Flourish & Thrive Academy, the premier online education company for independent jewelry brands. Thrive by Design was developed to support designers and makers with business, marketing and lifestyle strategies to help them reach the full potential of their brand. Tracy Matthews loves to share her experiences, success and failures of building a successful jewelry brand. She also really has a blast interviewing major players in the jewelry industry and beyond -- from well-known designers to famous bloggers to store owners and PR mavens. Shes on a mission to break down the barriers of the tight-lipped jewelry industry and strongly believes in community and collaboration over competition.
Episodios
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Tuesday Tip: 3 Hidden Profit Centers in Your Jewelry Business
22/11/2022 Duración: 11min3 hidden opportunities for profit in your jewelry business that you probably haven’t thought about before. Here are the resources mentioned in the show: Fast Cash Strategies Mini Course
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EP375: The New Age of Brick and Mortar Retail with Jennifer Gandia
17/11/2022 Duración: 53minJennifer Gandia shares her journey from newbie jewelery designer to the co-owner of a thriving family business. Here are the resources mentioned in the show: Follow Jennifer on IG
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Tuesday Tip: The Ups and Downs of Entrepreneurship
15/11/2022 Duración: 11minThe ups and downs of business are just indicators that we're on the right track, or that there's something that we need to learn. Here are the resources mentioned in the show: Momentum
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EP 374: Joy and Human Connection NYC Jewelry Week
10/11/2022 Duración: 53minLearn how to stand out as an independent jewelry designer from the founders of New York City Jewelry Week, Bella Neyman, J.B. Jones, and their creative partner, Alain Simic. Here are the resources mentioned in the show: Bella Neyman
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Tuesday Tip: The Simple Advertising Strategy That Anyone Can Pull Off for Holiday
08/11/2022 Duración: 09minThe simplest way to get started with advertising for your jewelry business, even if you have a small budget and are technically challenged. Here are the resources mentioned in the show: Momentum
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EP 373: What's Working Now on FB and Instagram Ads For Paid Ads
03/11/2022 Duración: 37minNicole Diedrich, founder of Diedrich Marketing Strategies, catches us up to speed on the kinds of paid advertising strategies that are working now on Facebook and Instagram. Here are the resources mentioned in the show: Follow Nicole on Instagram
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Tuesday Tip: End the Year Strong With Marketing That Matters
01/11/2022 Duración: 29minWhile you’re in the thick of the hectic holiday season, here are a few simple ideas to help you make the most of it. Here are the resources mentioned in the show: Marketing That Matters
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EP 372: 3 Steps to Grow Your Business to 7-Figures
27/10/2022 Duración: 23minWhat got you here, isn’t going to get you there. Today, we’re going to look at 3 steps to grow your business to 7-figures and talk about the changes you need to make along the way. Here are the resources mentioned in the show: Momentum
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Tuesday Tip: Email Markting Tips to Increase Sales (Stolen From Big Brands)
25/10/2022 Duración: 11minWhat big brands are doing with their email marketing that you should be, too. Here are the resources mentioned in the show: Momentum
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EP 371: The Top 3 Things You Need on Your Website for Better Sales Conversion
20/10/2022 Duración: 23minYour website can make or break your sales. Here are the top 3 things every small business owner needs on their website for better conversions. Here are the resources mentioned in the show: Marketing That Matters
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Tuesday Tip: Tik Tok (We're Back) and Getting Over the Fear of an Unfamiliar Platform
18/10/2022 Duración: 10minFeeling camera shy? You’re not alone. TikTok and Reels are the king of content right now. Let’s talk about how to confront your fears and create content that doesn’t stress you out. Here are the resources mentioned in the show: Laying The Foundation
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EP 370: The Automated Email Series That Boosts Sales for the Holidays
13/10/2022 Duración: 32minThere is an automated marketing sequence that can help you increase your sales, sometimes up to 35-44%! If you don’t have it, you’re basically leaving money on the table. Here are the resources mentioned in the show: Marketing That Matters
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Tuesday Tip: Improving Your Productivity on the Bench
11/10/2022 Duración: 05minQuay Flom shares the genius production system she used to build a 6+ figure jewelry brand. Here are the resources mentioned in the show: Follow Quay on Instagram
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EP 369: Do I fight for it? Or close my jewelry business?
06/10/2022 Duración: 32min8 questions to ask yourself when you’re trying to decide whether you should keep fighting for your jewelry business is or close it down and move on to your next adventure. Here are the resources mentioned in the show: Timeless Brand Masterclass
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Tuesday Tip: Easy Reels + Tike Tok Editing Strategy
04/10/2022 Duración: 29minHow Claire Mannheimer creates weeks worth of Instagram Reels content for her jewelry business in just a few hours. Here are the resources mentioned in the show: Laying The Foundation
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EP 368: How to market beyond your network with a small marketing budget
29/09/2022 Duración: 29minStuck in the friends and family zone? This week we’re talking about a few marketing strategies you can use to grow your audience as a small business owner, no matter what kind of budget you’re working with. Here are the resources mentioned in the show: Laying The Foundation
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Tuesday Tip: Standing Out With Your Collection
27/09/2022 Duración: 29minIf you’re struggling to get repeat orders in your jewelry business, it might be time to reevaluate the way you’re merchandizing your collections. Here are the resources mentioned in the show: Laying The Foundation
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EP 367: Why Your Sales Will Never Grow Beyond Your Mindset
22/09/2022 Duración: 29minThere’s a huge difference between the mindsets of people who successfully build thriving businesses and people who struggle continuously to see growth. Here’s what you need to know. Here are the resources mentioned in the show: Laying The Foundation
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Bonus: How to Always Have a Cycle of Sales Coming Into Your Business
20/09/2022 Duración: 29minGetting stuck in a sales plateau is often the make-or-break point for many small businesses. And the only way to make it (instead of break it) is through the lens of The Desired Brand Effect. Here are the resources mentioned in the show: Laying The Foundation
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EP 366: A Thriving Jewelry Store in an Economic Downturn?
15/09/2022 Duración: 48minIs it possible to have a thriving jewelry business during an economic downturn? YES. Here’s how Quay Flom keeps her jewelry businesses booming even during the scary economic times. Here are the resources mentioned in the show: Timeless Brand Masterclass