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Travis Hoechlin is the CEO of RizeUp Media, an agency specializing in helping law firms generate new clients, increase revenue, and grow their businesses through online marketing strategies. With over 15 years of experience in legal marketing, he has significantly contributed to the company's rapid success, including making the Inc. 5000 list two years in a row. His expertise lies in managing various aspects of marketing, from website development to SEO and pay-per-click advertising. Travis previously worked in the mortgage business before channeling his competitive spirit and sales acumen into founding RizeUp Media. In this episode… In the competitive landscape of legal services, the ability to convert leads into clients is often the tipping point that determines success. While innovative marketing strategies are essential, few firms recognize that the cornerstone of client acquisition lies in fundamental practices — like simply answering calls. But what happens when hundreds of law firms miss out on countle

Jeff Krauss is Co-founder of FanRoom Live and the President of IE Group. Leveraging his start as a local promoter, he scaled his company to serve an impressive client list, including Saturday Night Live and the LA Dodgers. Through his genuine approach, Jeff emphasizes the importance of relationships in business success. He co-created the innovative FanRoom Live platform with Cedric the Entertainer, bringing fans and A-listers together in the digital space. Jeff is committed to weaving charitable initiatives into his work, ensuring every event also benefits worthwhile causes. In this episode… Imagine having the ability to orchestrate unforgettable experiences for A-list celebrities and prestigious brands. What does it take to make it big in the event production industry, working with names like Saturday Night Live and the LA Dodgers? Jeff secured Saturday Night Live as a client through an introduction from Chris Rock's personal assistant. This initial opportunity allowed Jeff to prove his event-planning expert

Chad Hason is the CEO, Co-founder, and brand strategist of Agency Atlas, a Calgary-based company specializing in brand storytelling and innovative marketing solutions across various industries. Under his leadership, Agency Atlas has earned a reputation for delivering strategic and creative marketing campaigns, significantly impacting their clients' brand visibility and engagement. Chad's journey in brand strategy has seen him navigate diverse sectors, from cannabis to energy, bringing his expertise in storytelling to the forefront of marketing. In this episode… Are you curious about how innovative marketing agencies tackle challenging projects under tight deadlines? Imagine transforming a mundane brand into something extraordinary within just 72 hours. How do they achieve this feat — and what strategies do they employ? Chad Hason of Agency Atlas demonstrates how his team rebranded S&P Global within an astonishingly short time frame. Chad’s approach involves meticulous understanding of brand documentation

Erik Rubadeau is the CEO and Founder of Yeeboo Digital, a digital agency specializing in helping nonprofit organizations leverage technology to achieve their missions. He is a seasoned leader in the digital agency space with over 20 years of experience. With a hands-on approach and an eye for the intersection of technology and strategy, Erik has been instrumental in streamlining operations for impactful entities such as Habitat for Humanity Canada and Save the Children. He is passionate about streamlining operations and enhancing technology use within the nonprofit sector to help organizations achieve greater impact.  In this episode… What is it like to navigate the turbulent waters of the digital world as a nonprofit organization? How can you harness technology effectively when resources are stretched to the limit? These are the pressing questions many nonprofit leaders face, and the answers may lie in tapping into digital expertise and strategic innovation. Erik Rubadeau, a nonprofit technology expert, brin

Dave Taylor is the Co-founder and Strategic Digital Marketer at In Front Marketing, a Calgary-based agency specializing in data-driven marketing solutions. Over the past decade, he has grown the agency to serve more than 500 clients annually, including prominent names like the Calgary Flames and Backyard Meats. With a focus on delivering measurable results, Dave ensures clients grasp the performance and ROI of their campaigns, driving significant increases in engagement and conversion rates. Under his leadership, In Front Marketing prioritizes transparency and communication, offering a full range of services, including SEO, digital advertising, and social media management. In this episode… What does it take to transition from working a corporate job to starting a thriving agency from scratch? How does one navigate the treacherous waters of entrepreneurship and carve out a niche in the competitive digital marketing space? Can a commitment to data-driven strategies and robust client relationships make all the d

Mike Maddock is the Founder of Flourish Advisory Boards, hyper-curated virtual peer advisory forums for CEOs and business leaders who are focused on professional and personal growth. He is a serial entrepreneur, international public speaker, expert in innovation, and best-selling author. Mike has served over 25% of the Fortune 500 companies, helping them envision and create new growth avenues. As the Founder of Maddock Douglas, a globally recognized innovation consulting firm, he has also assisted in developing and launching new products, services, and business models for over 25% of the Fortune 100 companies. In this episode… What does it take for a company to embrace innovation and break through business plateaus? In the face of stagnation and resistance to change, how can leaders cultivate an environment that encourages fresh ideas and growth? According to Mike Maddock, a seasoned entrepreneur and best-selling author, the answer lies in the diversity of perspectives within a team. He highlights that succes

Nicolas Munn Rico is Partner and Co-founder of LNDMRK, an agency connecting artists with the corporate world, and Mural Festival, an event celebrating muralism and local artists. With a passion for art and entrepreneurship, he has been influential in generating unique projects and collaborations. Through LNDMRK, Nicolas has facilitated brand campaigns that blend commercial objectives with artistic expression, working with renowned companies like Starbucks and Jose Cuervo. He envisions art as a medium for aesthetic pleasure and a powerful community engagement and brand storytelling tool. In this episode… What does it take to bridge the gap between the vibrant world of art and the structured realm of corporate marketing? How can one create a unique event that puts a city on the map while uplifting its local artistic community? Nicolas Munn Rico, a marketing expert, provides an intriguing narrative on navigating the intersection of art and business. He shares how his journey began by connecting artists with corp

Tim Zercher is the CEO and Owner of A-Train Marketing, a national firm providing marketing strategies and services to behavioral health groups. Under his leadership, the company has been featured in multiple national and international publications and has successfully built and grown over 400 brands across 34 states in the last 25 years. Tim has experience purchasing and merging agencies. He excels in creating deep, long-term partnerships and has a particular knack for developing effective referral campaigns within the healthcare sector.  In this episode… In the intriguing world of behavioral health marketing, the ability to adapt and innovate is not just a luxury, but a necessity. However, not all agencies have what it takes to help you navigate this space effectively. So, what strategies do successful agencies utilize to create long-term partnerships and effectively reach their target audiences? Tim Zercher, a marketing expert, shares his journey from starting his marketing agency to acquiring A-Train and m

Jason Swenk is the Founder of Agency Mastery 360, a company dedicated to helping digital agency owners grow and scale their businesses. With over 20 years in the agency space, he has built and sold his agency, and he now leverages his experience working with brands like AT&T, Hitachi, and Lotus Cars to mentor other agencies.  In addition to hosting the Smart Agency Masterclass podcast, the #1 podcast for digital marketing agency owners, Jason has developed a framework for growing agencies from nothing to eight figures. His unique perspective, shaped by his extensive experience and monthly interaction with over 100 agencies, provides valuable insights into navigating market disruptions and achieving sustained growth. In this episode… In today's rapidly evolving business landscape, agency owners face the daunting challenge of sustaining profitability and positioning their agencies as attractive candidates for acquisition. What factors set apart those agencies that thrive in the competitive market, and how c

Tommy Mello is the Owner of A1 Garage Door Service, the largest independently-owned garage door company in North America. Tommy is the author of the Amazon best-seller Home Service Millionaire, which details his story of turning a local garage door service business from $50,000 in debt to a $30 million company in seven years. He also created The Home Service Expert, a leading resource for ambitious home service entrepreneurs. Through The Home Service Expert, Tommy provides services as a Keynote Speaker, Consultant, and Trainer, and he hosts The Home Service Expert Podcast.  In this episode… What drives an entrepreneur to push through adversity and transform a humble business into a multimillion-dollar empire? How do they navigate the challenges, make pivotal decisions, and maintain their passion when faced with what seems like insurmountable obstacles? Tommy Mello shares his fascinating story of building A-1 Garage Door Service from indebted into a leading $220 million business. He reveals the critical moment

Paulo Salomao is the Founder and CEO of King Ursa, a full-service advertising agency renowned for its creative-first approach and robust performance-driven strategies. Originally from Brazil, he traveled to Toronto to learn English and ultimately fell in love with Canada, where he cultivated a career in design, art direction, and film. With over a decade of agency experience, Paulo's leadership has rocketed King Ursa to recognition as one of the top creative agencies in Canada. He is passionate about balancing artificial and emotional intelligence in communication and advocates for culture and trust in business relationships. In this episode… An agency can begin in a garage and grow into a creative powerhouse to influence an industry. But what does it take to build an agency from the ground up while maintaining an unwavering focus on culture and client relationships? Entrepreneur and advertising professional Paulo Salomao reveals the intricacies of crafting a top-ranking advertising agency in Canada. He share

Kamaljit Singh is the CEO and Founder of AMZ One Step, an Amazon creative and marketing agency that enhances product listings to boost sales for Amazon sellers. Starting with retail arbitrage, he quickly moved to establish a successful private label brand, eventually selling it in 2018. Kamaljit's agency has created over 100,000 infographics for Amazon sellers, specializing in conversion optimization and branding. In 2022, he strategically expanded his empire by acquiring Kenji ROI, another leading Amazon agency. He is passionate about leveraging his Amazon expertise to help e-commerce brands enhance their online presence.  In this episode… Have you ever wondered if there's a secret to rapidly increasing online sales without spending a fortune? What if the answer lies in a simple tweak to something you might be overlooking? How can such a small change propel your business forward at lightning speed? Kamaljit Singh, an e-commerce expert, delves into his approach to enhancing Amazon listings for better conversi

Michael Attias is the Founder and CEO of CaterZen, the first web-based catering software for restaurants. Michael has a four-decade journey as a highly successful entrepreneur, restaurateur, and software innovator. Starting as a dishwasher at 16, he progressed to owning a barbecue franchise, where he honed his skills in catering sales using direct marketing. Michael transitioned to teaching other restaurant owners to double their catering profits and then bootstrapped CaterZen to provide comprehensive ERP software to the catering industry. In this episode… In the fast-paced world of catering, how do successful businesses turn the chaos of daily operations into a well-oiled machine? Managing orders, streamlining operations, and ensuring customer satisfaction can be overwhelming without the right tools. What’s the secret to maintaining calm amidst catering chaos? According to Michael Attias, a seasoned entrepreneur and expert in the catering industry, the key to transforming chaos into calm lies in leveraging s

Ryan Tomlinson is the Founder and President of Gooder Marketing, a web design agency specializing in creating visually appealing and highly functional websites tailored to clients' needs. Launching the agency in 2011, he leveraged his self-taught web development and SEO skills honed during the online poker boom into providing value for local businesses across various industries. With a focus on SEO and comprehensive digital strategies, Ryan has become an expert at helping clients establish a strong online presence. He believes in fostering relationships and has maintained several client partnerships for over 10 years, signifying his commitment to consistent, quality service. In this episode… Have you ever wondered how some businesses keep their clients happy for over a decade? Outdated website and internet marketing strategies could be costing you business. So, what’s the secret behind creating and maintaining a website that drives traffic into conversions and leads? Ryan Tomlinson, a website and internet mar

Cory York is the CEO and Co-founder of Webware AI, a digital marketing SaaS platform that helps small businesses grow online. With over two decades of entrepreneurial experience, he has successfully launched and scaled two businesses to over $14 million in annual revenue and grown teams to over 350. Cory’s prior ventures include founding Gift Cards India and spearheading Shopify's expansion into the Indian market. Returning to Canada, Cory leveraged his business acumen to transition Webware from a white-labeled Shopify to a leading digital marketing SaaS platform. In this episode… Mastering the art of digital marketing is no longer just an option — it is necessary for businesses eager to carve out their niche and capture the attention of their target audience. Yet, navigating this complex terrain poses a unique challenge, demanding a keen understanding of the latest trends and technologies and an agile approach to engagement. So, how do entrepreneurs harness the power of digital marketing to propel their star

Kirk Allen is the COO and Co-founder of Reshift Media, a Toronto-based digital marketing agency specializing in social media, search engine marketing, and website development for franchises. Under his leadership, Reshift Media has grown from a startup with no clients to an international success story with around 200 clients. Kirk has over three decades of experience in cross-platform media sales within Canada’s largest media companies. With a passion for building long-standing relationships and driving digital innovation, he has also served on many industry boards, including CFA, IAB Canada, INMA, and NADbank. In this episode… Have you ever considered the shift from traditional industry expertise to launching your own business in a dynamic, digital landscape? Mastering the art of navigating through these complexities with remarkable prowess is key to success. Digital marketing expert Kirk Allen delves into his unique journey from the newspaper business to digital marketing and the founding of his successful a

Behdad Jamshidi is the Founder and CEO of CJAM Marketing, providing access to digital marketing partners ideal for your brand's current and future goals. His unique background in marketing, engineering, consulting, leadership, sales, and strategy makes him the perfect intermediary for connecting business owners with vetted marketing teams that fit their objectives. Behdad's work has been featured in several publications, including MarketWatch, Bloomberg, National Post, and Financial Post.  In this episode… Many companies find it challenging to choose the right agency that aligns with their specific needs, often resulting in mismatches and unmet expectations. What is the secret to effectively bridging the gap between businesses and marketing agencies in a way that fosters efficient business growth? Behdad Jamshidi, a marketing super connector, has mastered matching businesses with marketing agencies by vetting and working closely with over 850 partners. He shares his process of assessing businesses to ensure t

David Pisarek is the CEO and Founder of Wow Digital, a Toronto-based web agency dedicated to serving nonprofit organizations, charities, and NGOs with top-tier digital marketing and website design. With expertise honed since the early days of the internet, David is committed to helping these organizations enhance their impact through innovative and strategic digital solutions. Beyond his agency, David actively contributes to the nonprofit sector by coaching other agencies and sharing his insights as a speaker and workshop host. In this episode… When it comes to making a difference, technology and digital solutions are often at the forefront. But is your online presence truly aiding your mission, or could it be holding you back? How can you leverage digital tools to maximize your impact and outreach effectively? Digital guru David Pisarek explains how web design, branding, and marketing can be tailored to ensure that nonprofits not only reach their goals, but exceed them. With a focus on common pitfalls to avo

Mikael Dia is the Founder and CEO of Funnelytics, a leading analytics and funnel mapping platform. The platform helps businesses plan and portray their marketing funnels and measures and optimizes customer journeys using data-driven strategies. Mikael has successfully launched three seven-figure businesses, including Funnelytics, White Coat Digital, and IIFYM, showcasing his entrepreneurial understanding and innovative approach to digital marketing. He is also the author of The Funnelytics Chronicles. In this episode… In today's fast-paced digital marketing landscape, the ability to transform vague assumptions into data-driven decisions is crucial for businesses looking to propel customer acquisitions. Imagine having a tool that enables you to visually plan out your entire marketing strategy and overlay actual performance data to help you determine what is effective and what is not. Wouldn't this be incredibly valuable? Digital marketing expert Mikael Dia shares how he saw the potential of a digital whiteboar

Sam Tejada is the Founder and CEO of Liquivida, a leading wellness company offering vitamin IV therapy, medical aesthetics, and weight loss solutions across the US. Under his leadership, Liquivida has grown into a multi-million dollar enterprise. Sam is also a former firefighter and the author of How To Win In Modern Wellness, a collaborative effort with the top CEOs and leaders in the wellness industry educating readers about the benefits of preventative therapies. In this episode… What is it about transformative wellness that draws people in? Could it be the allure of personalized health solutions that cater to individual needs — or perhaps the promise of a better life? In a world where stress and unhealthy lifestyles seem to reign supreme, how can a brand turn the tide in favor of holistic well-being? A former paramedic firefighter, Sam Tejada, tackled these pressing concerns by embracing a unique approach to modern wellness. He uncovers how he founded Liquivida, a multi-million dollar wellness franchise o