Sinopsis
Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!
Episodios
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100+ Product Updates from Shopify and What They Mean for You
28/02/2023 Duración: 44minShopify released more than 100 product updates in February 2023. From checkout to PoS and everything in between, Shopify's Vice President of Product - Glen Coates - and Vice President of Product Marketing - Desiree Motamedi - have the 4-1-1 on everything you need to know about Winter Editions 2023. They also dispel some myths about Shopify and share how their team tackles some of the biggest challenges in e-commerce today.
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Fly By Jing Is Changing the Perception of Chinese Food—One Jar at a Time
23/02/2023 Duración: 34minFly by Jing’s founder Jing Gao wanted to change some of the misconceptions about Chinese food in the U.S., so she started selling a chili crisp that took the food world by storm. In this episode, Jing offers tips on Kickstarter campaigns, and dives deeper into her journey of reclaiming her culture through building a business.For more on Fly by Jing and show notes: https://www.shopify.com/blog/fly-by-jing-reclaiming-culture
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Harley Finkelstein: How Entrepreneurs Can Win in a Time of Uncertainty
21/02/2023 Duración: 49minIn this episode of Shopify Masters, we are joined by Shopify's president to chat about the current economic climate and the opportunities available to entrepreneurs in 2023.
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Homeboy Employs Former Gang Members. Here’s Why You Should, Too.
16/02/2023 Duración: 27minEven nonprofits are on Shopify. In this episode of Shopify Masters, CEO Tom Vozzo explains how Homeboy Industries provides jobs for thousands of former gang members through the organization’s various businesses, including a bakery and café.For more on Homeboy Industries and show notes: https://www.shopify.com/blog/homeboy-industries-creating-job-opportunities
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Building Different Streams of Income as an Artist
14/02/2023 Duración: 32minIn the experience of floral designer and business owner Maurice Harris, capitalism isn’t set up for creatives. On this episode of Shopify Masters, Maurice shares how he opened a flower and coffee shop in Los Angeles to make his art more accessible to everyone and create new streams of income.
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The Plant-Based Chicken Brand Taking Over LA
09/02/2023 Duración: 33minRoss Mackay launched Daring in 2020 to remove chicken from our food system. In 2022 alone, the company helped save more than 500,000 chickens, and is daring to fix the chicken industry.For more on Daring and show notes: https://www.shopify.com/blog/daring-plant-based-chicken-celebrity-endorsements?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
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Why the Best Time to Start a Business is During a Recession
07/02/2023 Duración: 25minAspiring founders might wonder whether an uncertain economy is a good time to start a business. To those people, Retrospec founder Ely Khakshouri says, “Do it.” On this episode of Shopify Masters, Ely explains how he started a bike and outdoor gear company amid a recession, and why it’s actually beneficial to do the same.For more on Retrospec and show notes: https://www.shopify.com/blog/retrospec-starting-in-a-recession
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From Fairs to Big Retailers: How to Scale Your Craft
02/02/2023 Duración: 22minP.F. Candle Co.’s scents take inspiration from California. On this episode of Shopify on Location in Los Angeles, founder Kristen Pumphrey shares how she found her candle niche, got discovered by big retailers, and continues to nurture her passion for making things.For more on P.F. Candle Co. and show notes: https://www.shopify.com/blog/pf-candle-scale-your-craft
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Why Meghan Markle Starts Her Day With This Beverage Brand
31/01/2023 Duración: 32minHannah Mendoza created oat milk, superfood latte blends designed to help manage mood, energy, and stress levels. Clevr Blends’ first investor, Meghan Markle, helped the company shake up the instant beverage industry. For more on Clevr Blends and show notes: https://www.shopify.com/blog/clevr-blends-traveling-bar-investors?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcastUnderstand your customers’ journey better by filling out our target personna journey map, available for FREE download: https://bit.ly/44AnjWT
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The Key To Setting Yourself Apart In The Automotive Industry
26/01/2023 Duración: 29minShock Surplus helps unique drivers reach their own car goals by offering premium shocks and suspension parts for any car. Based in Los Angeles, California, Sean Reyes founded Shock Surplus back in 2014 and now operates one of the largest companies in the automotive industry, reaching a little over $25 million in revenue each year.For more on Shock Surplus and show notes: https://www.shopify.com/blog/shock-surplus-automotive-industry-meets-tech%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
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A Food Truck’s Drive For Multimillion Revenue and Multichannel Success
24/01/2023 Duración: 28minIn this episode of Shopify Masters, we’re in London, chatting with Mathew Carver, the owner of The Cheese Bar. What started as a food truck in 2014 has grown into multiple restaurants, a retail store, and an online subscription business. Mathew shares his key learnings in business expansion, funding, and creating memorable food experiences.https://www.shopify.com/blog/cheese-bar-expansion
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Why L.A. Had the Right Ingredients for a Wellness-Inspired Skin Care Brand
19/01/2023 Duración: 26minYouth to the People is famous for its nature-meets-science skin care products, often incorporating ingredients like superfoods and antioxidants. On this episode of Shopify on Location in Los Angeles, founder Greg Gonzalez shares his story, from his grandmother’s skin care business to Youth to the People’s acquisition.For more on Youth to the People and show notes: https://www.shopify.com/blog/youth-to-the-people-ingredients
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The Best Way To Prepare Your Business For 2023
17/01/2023 Duración: 33minJason Feifer is the editor-in-chief of Entrepreneur magazine and host of two popular podcasts, Build for Tomorrow and Problem Solvers. He stops by to talk about some of the big business trends founders need to be aware of in 2023, and how companies can work with the media auspiciously.For more on Jason Feifer and show notes: https://www.shopify.com/blog/jason-feifer-entrepreneur-magazine-change?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
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How Birdy Grey Upended Weddings With an Affordable $100 Dress
12/01/2023 Duración: 27minBirdy Grey shook up the bridal wear industry with its affordable bridesmaid dresses priced under $100. Founder Grace Lee shares how she found suppliers, designed an online shopping experience, and pitched a wedding wear business to male investors in this episode of Shopify on Location in Los Angeles. For more on Birdy Grey and the show notes: https://www.shopify.com/blog/birdy-grey-affordable-pricing?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
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How To Turn Content On Social Media Into A Business
10/01/2023 Duración: 29minAmanda Rach Lee has become synonymous with bullet journaling and has built a community of more than two million on YouTube. Amanda also turned her passion for art and drawing into her own stationery business. In this episode of Learn With Shopify, Amanda shares her journey as a content creator and gives advice to those who wish to follow a similar path into business. For more on Amanda Rach Lee and show notes: https://www.shopify.com/blog/amanda-rach-lee-community-building?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
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How Therabody Became Synonymous With Recovery and Wellness
05/01/2023 Duración: 33minDr. Jason Wersland was in a life-altering motorcycle accident that left him in constant discomfort. His needs led him to create the Theragun, a one-of-a-kind electronic massage device that helps people alleviate their pain.For more on Therabody and show notes: https://www.shopify.com/blog/therabody-innovation-house-hold-name?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
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There's Something About Los Angeles, A Shopify Masters Miniseries
03/01/2023 Duración: 01minShopify Masters is back with a brand new miniseries to kick off 2023.Join Shuang Esther Shan and Benjamin Gottlieb as they sit down with Shopify legends from our Los Angeles office.Episodes drop each Thursday for the next couple months. If you like what you hear - and would like to listen to more in person interviews - make sure to leave a review wherever you listen to your podcasts.For a full catalog of episodes, check us out online: https://www.shopify.com/blog/topics/podcasts
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How Bobbi Brown Created Her New Makeup Empire
29/12/2022 Duración: 30minBobbi Brown's son and Chief Marketing Officer at Jones Road Beauty, Cody Plofker talks about the strategies behind their success, and why their products work for customers of all ages. For more on Jones Road Beauty and show notes: https://www.shopify.com/blog/jones-road-beauty-marketing-trends-strategies?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
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What Blueland Can Do That CPG’s Can’t
27/12/2022 Duración: 34minSarah Paiji Yoo founded Blueland, a company that makes household cleaners and personal care products in tablet form. Blueland’s innovative approach reduces single-use plastic and has prompted other competitors in the space to do the same. In this episode of Shopify Masters, Sarah shares how she and her chemist crafted the formula, found manufacturing partners, and negotiated a deal on Shark Tank.For more on Blueland and show notes: https://www.shopify.com/blog/blueland-building-for-impact
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How This Brand Is Increasing Access To Period Products
22/12/2022 Duración: 27minLA stylist Karla Welch is changing menstrual care with absorbent and comfortable period underwear sold at an affordable price.For more on The Period Company and show notes: https://www.shopify.com/blog/period-company-inclusive-affordable-underwear%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast