Safaricom Newsroom

The M-PESA super app squad #SafaricomNews #Tuinuane

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Sinopsis

A small group at Safaricom was on tenterhooks on the morning of June 23, 2021 as the company launched the M-PESA app. While M-PESA has grown in popularity and use since it was unveiled in March 2007, the app was a bold new step for the revolutionary payment solution now used by more than 51 million users across Kenya, Tanzania, Mozambique, the Democratic Republic of Congo, Lesotho, Ghana, and Egypt. The app goes further from just offering payment services and serves as an anchor app that hosts multiple mini-apps that work towards servicing the day to day needs of the customer. The team behind the M-PESA app planned for it to become the one-stop-shop for all its customer does, from the moment they start their commute to work, have lunch, read the newspaper and book that flight or train ride. Stats from Safaricom’s latest half-year results indicates there have been 224.9 million transactions via the app, valued at KSH 603.8 billion, with 38.9 transactions per month per active customer. The app has more than one