Wordpress | Post Status Draft Podcast

Transcript ↓This week in Post Status Slack, Lesley Sim, the founder of Newsletter Glue, dropped this announcement:"While everybody is offering discounts for Black Friday, we’re planning to significantly raise prices. We’ll be narrowing our target audience and focusing mainly on medium-large publishers and online businesses; working with them more closely and providing a high level of customization and support."What motivated Lesley's decision? Where does she expect it to take her company?For some background, listen to my recent conversation with Till Krüss, whose business model for Object Cache Pro and conversations following from it were part of Lesley's thinking about her own product.In this conversation with Lesley, we talk about:Pay attention to the shape of your market and your pricing.Lesley SimLesley's experience with Black Friday sales tactics."Lifetime" memberships and licenses.Where Newsletter Glue started and how its pricing model has changed.Why freemium didn't work for Newsletter Glue.Lesley's ex