Vitafoods Insights Podcast

Consumers are realizing ‘what’s good for the planet is good for me,’ and adjusting their consumption patterns accordingly; sustainability is a requirement for ‘healthy’ products. This holistic view of sustainability means companies have an opportunity to embed sustainability into every aspect of their products—from ideation and sourcing through go-to-market strategy and messaging. Understanding which aspects of sustainability resonate most strongly with consumers can ensure brands are mindful of their footprint on the planet, and can ensure products meet the demands of a changing marketplace. In this podcast, Julie Johnson of HealthFocus International explores consumer attitudes and actions towards the environment and sustainability, and what to expect across the globe in the healthy products marketplace. Tune in to hear more about:  Why the global omega-3 market is ripe for change, and the potential positives on the climate. How companies can assess their full lifecycle impact to determine their sustain