Marketing Mistakes (and How To Avoid Them)
Women Drink Liquor Too: Gender Bias and Female Targeted Marketing With Dr. Nicola Nice | Pomp & Whimsy
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:44:38
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Sinopsis
In this episode, Stacy sits down with sociologist and consumer insights strategist Dr. Nicola Nice to examine the male-dominated landscape of marketing insights. We’ll learn why liquor brands seem to only target men, how to speak to women as women, and common misconceptions that have perpetuated the industry.
