Fintech Impact

Jason talks to Shirin Oreizy, Founder and CEO of Next Step, an award-winning Behavioral Design Agency with offices in San Francisco, CA & Boston, MA.Episode Highlights1.00: Next step is a behavioral design agency because we sit at this intersection of leverage and being able sentence and how we help our clients design and their marketing and product experiences for their clients and ultimately, we are trying to help them better understand how people really making decisions about the brand or so that they can ultimately drive better engagement or adoption for their products and solutions, says Shirin. 3.01: Shirin explains what behavioral science is. It's the study of how people really make decisions. We put the emphasis on the word really because there is another field of study called economics that we all have heard about that also looks at decision making.5.47: Typically, when we work with startups, we are helping them create lifts anywhere from 30% to 300%, says Shirin. 7.35: Shirin explains