Inc. Founders Project With Alexa Von Tobel

Three years after the first human genome was sequenced, Anne Wojcicki cofounded 23andMe. After a decade on Wall Street investing in healthcare, Anne started a new career chapter as a founder working to empower people with direct access to genetic information. Fast-forward and 23andMe has become the only personal genetic test with FDA authorization to deliver health information directly to consumers. To date, over 12 million people have taken a 23andMe DNA test kit. Anne shares why she adopted a low-margin and high-volume business strategy, why she believes personalized medicine is the future, and how figuring out time management was one of her biggest hurdles.