Hospitality Property School

Hotel Customer Questionnaire and Surveys | Ep. #160"Why do I need surveys, I know what my guests like."I would like to say I've never heard that before but you might be shocked at the number of hospitality property owners I have met have said just that or something similar. I’m going to explain why you need surveys. I'm going to give you four very important reasons why your hospitality property should be conducting surveys. 1.To find out what's going on. If your customers are given a non-threatening method, they will tell you what's important to them. 2.A survey can shed light on items or problems that you might not have been aware of that could be a symptom of a larger problem. 3.When making decisions about your property, you do not always have to go with your gut feelings but instead make your choices with sound data-driven information. 4.Surveys provide you with a snapshot of your target guests and their attitudes. This will help you establish a baseline from which you can compare other times and dete