Hospitality Property School

Knowing your market is imperative for any successful hotel, resort, inn, bed & breakfast etc. but research can be expensive. Here are ways you can conduct market research without much money or training. Conduct Market Research IntroductionWhen hospitality properties develop an idea, whether it's a new service or a redesigned website, marketing research is often the first thing cut due to time or financial limitations. That can make sense. Working with marketing research firms can be very expensive and time-consuming. If you haven't done research before, it is very tempting to skip it and jump right into the development stage.Hold on before you take that next step. There's a lot of research you can do on your own and without much money or training. Here are some low-budget ways to do some research and give your service, idea, or designs a better chance. 1) Interview Potential and Current GuestsNothing is freer or more valuable than a conversation. You might be pleasantly surprised at how willing and forthc