Hospitality Property School

When things start returning to normal, do you want customers knocking down your door to book? I’m going to share a proven method to improve your chances.As a hospitality property owner or manager, you have to keep coming come up with imaginative ways to entice new guests, but as you know, this type of marketing can be expensive.It is less expensive to market to your existing guests than to find new ones.Getting a new customer is six to seven times more expensive than maintaining a current guest, but this business model isn’t sustainable forever.Your business can’t grow if you don’t expand your customer base. At some point, you’ll need to run marketing campaigns to attract new customers.This is why you need a customer acquisition strategy that won’t deplete your marketing budget.A customer referral program can do this. You leverage your existing guests to bring in new business.What are the most significant factors of hospitality property revenue?According to studies, retention and acquisition are first and sec