Hospitality Property School

If you have a bad online reputation or it’s lacking, you’re losing money.I will share just how important your online reputation is and how a good one can be the difference between a hugely successful property and one that is struggling.Online Reputation Management (ORM) is as simple as it sounds for your hotel, resort, inn or bed and breakfast etc. It is a method by which hospitality properties can oversee, influence and improve the feedback that guests leave about them online. The World Wide Web has changed the way commerce works in an untold number of ways, but most importantly, it has changed the dynamic of information between a guest and a hotel, resort, inn or bed and breakfast. Previously, the flow of information was one way; the hospitality property would advertise and provide information about their property, but the customer had no consistent way of providing feedback. There was the old saying about a dissatisfied guest telling up to eleven people, but that was about as large scale as the feedback co