Hospitality Property School

Is it worth including a LinkedIn company page in your property marketing strategy?I will share benefits and tips to help you decide.LinkedIn Company Page IntroductionMany hospitality property owners and managers, (hotels, inns, resorts and bed & breakfast) I have spoken with, feel that LinkedIn is a platform they don’t need to be on due to the fact that LinkedIn is an online social network for business professionals and this may be the case for some properties.It's different than other social networking sites because it's designed specifically for professional networking.For example, finding a job, discovering sales leads, and connecting with potential business partners.So, why should you as a hospitality property owner/manager consider using LinkedIn as a social media platform?How about if you want to attract other businesses.For exampleBusiness travellersMeeting room rentalsCompany partiesSuppliersLooking for quality employeesJust to name a fewCheck out these stats…Total number of LinkedIn users: 766 mi