Hospitality Property School

Why is selling an experience more important than just selling rooms?Stay with me and I’ll explain why and how to improve your guest’s experience.After decades of touting their vast array of in-room amenities, fitness centers, pools and large-screen TVs, many hospitality property marketers have become too self-indulgent and product-focused to recognize that it’s what happens outside of the property that really matters these days.Today, your guests are looking for more.You have to sell an experience to your guests and I am going to share 6 ways you can drive more guests by selling your property experiences.But before I do I have to talk about customer service in the COVID-19 era.Hospitality Property Industry in the Covid-19 EraIt’s a fact that COVID-19 has changed customer service forever. The way that a hospitality property operates and delivers experiences to guests will have to go through changes and adaptations that will become the new normal.Failure to adapt will result in property closing.Along with any g