Hospitality Property School

Given the ever-changing market conditions due to COVID-19 and renewed fluctuating regional restrictions, what will your guests expect post lockdown?Let me give you a few ideas.When faced with the challenge of preparing to reopen a hospitality property in an uncertain environment, it can be difficult to know where to start. Where will potential guests travel from? What will they want from their stay? What can be done to increase demand?Tailoring to post-lockdown guestsPart of a reopening strategy should include understanding who your post-lockdown guests are likely to be and what stay experience they are pursuing.With ongoing international travel restrictions in place and public concerns about the safety of air travel, hospitality properties will likely see guests arriving from driving, rather than flying. Given corporate travel is pretty much at a standstill, properties should anticipate that the domestic leisure market will be a key focus for the foreseeable future.Local leisure guests, who may travel as fam