Hospitality Property School

A broken window at your hospitality property could cost you your business. Does this sound outrages?I’ll explain along with ways to enhance your housekeeping.The Broken Window Theory IntroductionThe broken window theory was introduced in a 1982 article by social scientists James Wilson and George Kelling. It reads; something as small and seemingly insignificant as a broken window sends a negative symbol to those that pass it each day, indicating that the owner of the building doesn’t care enough. The result is more broken windows. Before long, a negative perception of the building and the area is formed leading to more and more urban decay and crime. The principle of Broken Window can have the same effect on your business. If your property isn’t up to standard and feel safe for your guests when things return to the ‘new normal’, it will not take long for them to form a negative impression. Along with your customers, your most valuable employees will seek opportunity elsewhere. You will experience more complai