Hospitality Property School

Though many hospitality properties are cutting costs to get ready for the after-effects of the Covid-19 lockdown, this is not the time for hoteliers and innkeepers to pause marketing. Instead, you need to use marketing strategies and in a targeted fashion. As a property owner or manager, you should devise your marketing strategy for two phases:During lock-down And post-lock-down openingHere are the key things to be kept in mind during both these phases.Marketing considerations during lockdown Your customers are spending way more time online during the many lockdowns and it is crucial to be in front of them during this period by keeping proactive communication ongoing.Hoteliers and innkeepers should take into account the following marketing considerations:• Leverage your social media/email platforms to stay in touch with your customers & partners empathetically. Share with your customers not only what your property is doing, with plans of providing a safe and secure environment when they return, but also