Hospitality Property School

Netting guest data has become an essential part of any successful hospitality property business plan and collecting guests' email addresses is the primary channel for staying in front of your customers.Here’s how.With the impact of the global pandemic on the hospitality property industry, collecting guest email addresses is set to become an even more important medium through which property owners and managers can drive their business to ongoing success. Why collecting guest email addresses are so important Owning your listSocial media companies and search engines are constantly updating their algorithms and in many cases, we have seen traffic coming from specific websites drop dramatically. This is why it is important to build up and cultivate your email list and strategy. With email, your property keeps a record of your guest information and there is no risk of any algorithmic change suddenly changing your ability to reach your customers.Getting your guest information rightGuest data provides insights into t