Hospitality Property School

Whether you’re nurturing relationships with past and potential guests during this period of low demand, an active email list is the most valuable marketing asset for hoteliers and innkeepers.Are you looking at how to build an email list with lead magnets? Stay tuned.How do you start an email list, if you haven’t already? Is there a more effective lead generation method for hospitality property’s beyond putting a “Subscribe here!” form onto your website?Yes. It’s called a lead magnet.It’s a shame, but very few hospitality property marketing teams use lead magnets to build their email lists and generate more leads for their property. “Subscribe to our property’s newsletter” on your website is not really doing it anymore.What is a lead magnet?The term “lead magnets” might be new to you but the concept is a decades-old staple in advertising.Simply put, a lead magnet is a freebie. You’re giving something of value away in exchange for the customer’s contact information and permission to email them in the future.Lea