Hospitality Property School

Hospitality property marketing teams have to become masters of data.Leveraging a deeper understanding of data flows and ensuring that it’s being captured cleanly, shared seamlessly and parsed profitably will drive results.Here’s how to turn data into bookings.Data is the fuel that powers the marketing engine, but this fuel requires more refining and care than ever before.Looking ahead to 2022, the most impactful trends in hospitality marketing fall into three groups: the advancement of privacy, the marketing operations manual and enhancing the guest experience.Here are a few key trends that shape both high-level strategy and ground-level tactics that will help turn data into bookings.The marketing manualWhile marketing has long been the domain of imagination and ingenuity, it’s now also a requirement to have a firm grasp on marketing operations. With data driving so many decisions and swaying the effectiveness of a given marketing campaign, property marketers now have to be one part imagination, one part inge