Hospitality Property School

Pre-COVID-19, travel commonly meant visitors coming from far-away places. 2020 changed all that.Today, your focus should be on how to attract local guests.COVID-19 has meant that we either don’t travel or if we do, it’s local. International travel is a thing of the past with no signs of things changing soon.In the past many property owners and managers did not concentrate on their own backyards and now are paying a pretty serious price for that. The pandemic has made the hospitality property world much smallerThis means that hoteliers and innkeepers need to consider changing their marketing strategy to attract local guests. But how to get this in-demand – sometimes even elusive audience – through the door?Let’s look at a few strategies to attract local guests.1. Focus on the off-seasonIf you’re eager to draw locals to your property you shouldn’t ignore the off-season months and this can be done without spending a ton of effort. Remember: it’s the offseason for your community, too and chances are locals a