Hospitality Property School

How do you get found online and get more direct bookings? By using the right content management system.In this episode, I’ll tell you what to look for.What is a Content Management System (CMS)?A content management system (CMS) is a software package that allows the creation, organization, and editing of content for websites.A CMS can be as simple as a blog, or it can be a complex system with many modules. Some CMSs are open source and some are commercial.Being around since the early 1990s, they have proven to be a marketing plus for hospitality properties who have taken advantage and if implemented effectively, a CMS will be the pillar of your website's content marketing operations. All you have to do is upload your content, set a publish date, and you're all set. You'll have better search engine rankings and attract more visitors without the need for any technical expertise.Your CMS can have a significant impact on your hotel, resort, inn, bed and breakfast etc. and your web presence, which means it can be in