Hospitality Property School

I have spent the last number of episodes talking about creating the perfect BnB, but how do you get guests to your bed and breakfast? I’m going to share 12 tactics to help you succeed.Attracting guests to book your bed and breakfast might be a bit of a challenge post-COVID-19 and encouraging them to re-book might even be more demanding. To get guests to your bed and breakfast and later re-book will be made much easier by following the 12 tactics listed in this episode.1. Know the type of guests you want to attractDetermine your ideal guest. If you create a bed and breakfast that meets the wants and needs of your target audience, you’re well on the way to getting them to return for more visits.Knowing your customer's demographics and psychographics is very important to your property, your branding, and your bookings. Whereas demographics is all about your customer's buyer personas, psychographics is another component that helps you understand your guests. Here you want to find out what type of values and opini