Vitafoods Insights Podcast

Defining sustainability across the sports nutrition sector means considering issues from upcycling and human rights into packaging and inspiration in research. Consumers across the globe are taking more of an interest in a healthy and active lifestyle, often fuelled by the use of sports nutrition products. How this aligns to the concurrent growth in sustainability and transparent sourcing is a critical issue for the sports nutrition industry to grow long-term. The European Specialist Sports Nutrition Alliance (ESSNA) is the voice of the responsible sports nutrition sector in Europe, and recently rolled out its ‘Lifting the Planet’ sustainability pledge. Encompassing commitments around clean energy transition, circular packaging, sustainable ingredient sourcing, and much more, the move solidifies ESSNA’s desire to accelerate the industry’s transition to sustainability. In this podcast, Terence O’Rorke, business development manager at LGC Assure and a vice chair of ESSNA, speaks to the role of sustainability in