Gobundance Podcast

Today’s episode is a smorgasbord of explosive information that you definitely don’t want to miss! Entrepreneur, author, and category designer Christopher Lochhead discusses why comparison marketing and personal branding don’t work, the concept of category design, and what makes a legendary entrepreneur. A former three-time Silicon Valley public company, chief marketing officer, and startup advisor, Christopher is an author of a couple of books and the host of two different podcasts, Follow Your Different and Lochhead on Marketing. He also has a newsletter called Category Pirates. Brace yourself as Christopher challenges the way you’ve set up your mental scaffolding! Here are some power takeaways from today’s conversation: [01:30] Getting thrown out of school and learning about his learning differences [02:45] Entrepreneurship as a way out [06:27] What it means to have a different brain [07:57] Creating a place where you fit in [14:51] The Category Design concept [18:01] Why everything taught to us about entre