Podcast & Prosecco

#146 What’s working and what needs to evolve in the influencer marketing space? In this episode, I talk with Kristen Novak, founder of WILD Public Relations, about what it’s like to run a PR agency in 2022. We dive into what brands are looking for from influencers, what it’s been like working in PR over these past couple of years, and Kristen’s own experiences running a business while becoming a mother. We talk about the importance of finding your niche as a content creator, the mental health struggles many influencers face, and where the industries might be going in the future. This episode gives influencers and content creators a peek behind the curtain into the needs and expectations of public relations firms and brands. Follow for more: www.instagram.com/poolsidedigital www.instagram.com/almostffamous Show Notes: Kristen dives into why she founded WILD Public Relations, the negative connotations associated with “agencies,” and what she was doing before she started WILD. What exactly is PR and how is